Email marketing is a key tool in digital actions to generate leads and market, as well as customer interaction.
In the 1990s and 2000s, there weren’t any social networks or WhatsApp groups. It was crucial to use email addresses to send commercial messages to promote products, events, and services.
The decline in digital direct mail usage has been due to the rise of social media, which began in 2007. However, it has been reintroduced as a great way to promote brands, products, and offers since 2010.
This article will discuss some of the reasons why investing in Email marketing is a great idea for your business.
Email Marketing is essential for business
Companies can keep their audience updated by sending emails. This allows them to direct the customer’s journey and engage potential customers through personalized messages.
More than 2.8 billion people use email. They send and receive an average of 235 million messages each day, between business and personal.
We’ve compiled 4 reasons to help you start or continue email marketing with your clients and prospects.
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Proximity
Everybody needs to check their email at least once a day. While people who use Facebook may not want to see Instagram, they can do so by using an alternative platform. However, you’ll need an email address in order to access Instagram.
While it’s fine to focus on a niche, if your customer base is larger, you might need to invest in multiple social media platforms to reach them all.
Email marketing allows you to reach all of your customers, regardless of their preferred social network.
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More direct marketing
Email marketing is sent directly to your customers. You don’t need to wait for customers to see your post, or if they are online, you don’t have to spend more to increase your reach.
Your email will appear in the inbox of your client, waiting for them to open it.
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Potential customers
We stress that not everyone subscribes to emails about products or services that aren’t of interest to them. Email marketing is a way to ensure that potential customers see your newsletter and receive promotions.
Signing up for newsletters is a common practice. This is because they want to see what you have to say.
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Personalization
Email marketing allows you to personalize your communications. Email marketing is one of the most simple forms of marketing.
You can send messages directly to your customers asking for feedback about the products you have purchased if you plan well.
Conclusion
Accessing the Internet is possible only through email. Although you can surf the Internet without an email account, to access any service or website you need one.
Each year, the number of email messages sent rises. It is an important communication channel and should not be overlooked.
It is important to choose a channel that has a broad reach and can be segmented into interests and profiles. This will allow you to test and analyze your results.
This, naturally, contributes to increased sales, customer loyalty, and lowers costs. It is timeless.
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