CHEERFUL AND COLORFUL ICE CREAM PACKAGING FOR YOUR HOMEMADE

What a joy to find the freshness rich in flavors of good ice cream as soon as the sunny days return! A source of pleasure, synonymous with optimism, ice cream is no longer the luxury product it once was. She has since embarked on the conquest of the world, and with success! However, if the recipe is essential, ice cream packaging will be necessary to convince gourmet consumers.

Between bright colors and innovative positioning, how do you maintain your product on the market over the long term? Let the ice cream packaging  give us some secrets!

What branding for the ice cream sector?

If the brand logo is the first face of your product in front of its audience, many other factors will be considered when designing your ice cream packaging. It will also be about the brand’s personality, the target audience, and the history of the brand, the positioning, and much more.

Today dozens of visuals of ice cream parade before our eyes on the supermarket shelves. And all of them bear witness to an original story and a strong personality. At the very least, the best of them!

Your Positioning

This is to spark an idea in customers’ minds, to convince them to buy your product rather than that of the competition. Positioning is carried out in particular by offering a solid message.

The Baskin-Robins brand thus justifies a higher selling price by its worldwide reputation and the quality of its products which classifies it in the premium category. A positioning followed by Magnum and its chic and worked visual, recognizable among all thanks to the distinct colors of its cases.

Greedy geometric shapes for Two Rabbits.

 As for Ben & Jerry’s, they bet on colors and authenticity tinged with humor, a bit like Michel & Augustin. Where others are instead playing the organic and natural card, with local recipes obtained from real fruit.

You decide! The design of your ice cream packaging must, in all cases, be aligned with the chosen positioning.

Your Personality

The personality of a brand these are the main characteristics that will make up the visual identity. And will create one feeling or another in the minds of consumers.

Relatively soft and tender? Classic or modern? A bit sophisticated?

The choice of colors will generally follow from the personality. A classic brand, for example, will use subtle nuances and a strong emphasis on heritage, such as the year of creation and quality certifications.

Your Target Audience

There is a multitude of target audiences depending on individual needs. Foodies concerned about their health, in search of a minimum of sugars? Children for whom ice cream rhymes with pleasure and summer vacation? Or people who love a maximum of natural ingredients? Sobriety and varied colors for ice cream without milk, with coconut cream.

 Take the time to think about the audience you are viewing when shaping your product. Ideal for starting to outline your creative brief for your ice cream packaging!

The main axes of your ice cream packaging

Among the most notable points, you will pay particular attention to:

Translate a feeling of happiness

The mindset of a consumer when buying ice cream is different from purchasing other products.

Is it a question of sharing a gourmet moment with the family or of making the children happy? To improve your mood by taking a tasty break? To treat yourself to an ice-cream stick to taste while strolling through the alleys of a charming tourist town?

Bright colors and pretty elements for Jeni’s.

 No matter. With their unique jars or packaging, Ice creams can reflect feelings of happiness, joy, and love. Some combinations of bright colors, pastel shades should be included to convey positive emotions!

Choose Colors under Your Brand Image

The choice of colors will come fundamentally after choosing the sizes and materials of your containers. But in any case, you will need to select the most suitable color palette.

Most ice cream containers come in a generic white paper, which you will need to customize to suit your brand needs.

Your brand image is, first and foremost, an emotional construction. The public reacts more quickly to emotion than to reason, but people like to rationalize their choices.

If your store has a specific brand image, a heavily used color in your signs, or interior decoration, for example, it will often be good to use it for your containers. Otherwise, choose a color according to the flavor of the ice cream contained. Brown for the chocolate, white for the coconut, pink for the strawberry!

Choosing the right colors for your branding will help your customers associate the taste, pleasure, and experience of savoring your ice cream with your business and your brand as a whole.

Create an emotional connection

By focusing on humor in the style of Michel & Augustin (again!), Or by addressing consumers directly, a bit like Burger King, Colgate and Monoprix do. One way or another establishes a link with the consumer to become, in his eyes, the referent of your sector.

 Choice of container

The size

Ice cream containers come in a variety of sizes. From small jars designed for a single scoop of ice cream to large containers intended for five to 20 servings to take home to intermediate containers. As a business, it will be essential to choose the correct container sizes to maximize sales of your ice cream while providing a variety of choices to your customers.

If you primarily sell your ice cream in grocery stores, supermarkets, and other distributors, you can also add additional sizes to increase your appeal to customers and market to a broader audience interested in different amounts of ice cream.

The material: Focus on recyclability

Paper and plastic remain the most popular materials in terms of ice cream packaging.

Plastic containers will traditionally be used for sundaes, parfaits, and other single-serve products. You will usually only use them for ice cream sold for consumption in your store or single-serve froze take-out products.

On the other hand, paper containers remain the default option for almost all forms of prepackaged ice cream. However, you will undoubtedly choose this option if you offer your ice cream in large jars, which customers enjoy at home.

As a brand, it will be essential to analyze your sales before purchasing your personalized containers to choose the correct ratio between paper and plastic containers according to the buying habits of your target audience.

Focus On Recyclability

 Today we can see that plastic coverings are gradually disappearing in favor of 100% cardboard. Renewable, recyclable, and compostable! The principle of the deposit also makes a timid appearance, spurred on by a handful of brands. The ice-cream jars, delivered to your home, can be returned empty to their sender, who will clean them before refilling them.

Other innovative containers also allow ice cream to melt faster from above than from above. Practical for easy tasting! Ice creams have never ceased to amaze us.

How to ship your ice cream Packaging?

A new batch of homemade pistachio ice cream to deliver to the neighborhood? Do you have a tenfold shipping need now that you have opened up to the international market? Be careful when sending fragile and perishable products such as these. How to guarantee safe delivery?

The obstacles

Is it necessary to specify it? Since ice cream is a temperature-sensitive product, there is a high risk of melting during transport. Unbelievable! In other words, maintaining the freshness and flavor can be a challenge, as the temperature can vary significantly as you transport your ice cream from one place to another.

Editorial photograph

Shipping different flavor combinations can also be problematic. Not all mixtures will react in the same way to temperature changes. A strawberry-chocolate variety, for example, will melt differently than chocolate or strawberry ice cream alone. Which can make shipping much more difficult?

Also, note that incorporating new components, such as marshmallows, chocolate chips, or candies, will further complicate shipping. In addition, some react very badly to the cold, as has been observed on marshmallows. Finally, the ice cream being heated and then refrozen may take on a grainy texture, which is rather unpleasant when tasting.

Prefer ice cream Packaging

Where regular ice is heavier and can dampen the bottom of your ice cream packaging, dry ice is an ideal option! Provide sufficient dry ice packs to cover the expected transit time. As well as an additional 24 hours in the event of a delay. We never know!

Ensure a transit in 30 hours maximum:

A simple way to preserve the quality of your ice cream as much as possible and limit the vulnerabilities to which it could be exposed. You will then think carefully about the day of shipment. There is no way your package will wait a whole weekend in a warehouse!

 Monitor shipments

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