You might not have felt the need of creating a website for a jewellery business. because you might have thought. what’s the point of having one if you had a good operating physical store for years. How is it going to benefit you in any way?
But what you don’t know is that today customers search for jewellery stores online. and visit their website before visiting the outlet. Thus it has become crucial for jewellers to have a website for their business. as it will help them achieve online recognition. and give them the opportunity to attract more customers. Though simply having a website is not enough when it comes to the online jewellery business.
A jeweller’s website design will speak a lot about credibility and professionalism. the business and what it has to offer. Moreover, visual elements of a website and marketing campaigns. greatly impact the customers and how they perceive a business. Thus if your website design is messy and disorganized. the potential buyers are more likely to never think of visiting your store in person.
In this post, we will be discussing some of the best practices. that you should follow to build an attractive website for your online jewellery business. Let’s learn which are they:
Things To start an online jewellery business
Simple yet elegant design with attention on the jewellery
When it comes to jewellery websites. it’s not a good thought to have any kind of distraction. owing to the amount of money at stake.
To generate quality leads and increase sales. you need to make sure that your website layout is clean and simple. so that all the attention is on your jewellery.
By this, we mean to use subtle background colours like beige, white or grey, clear yet classy fonts. and easy browsing without obstructions like ads and popups.
Additionally, choose a layout that lets you showcase big and high-resolution images. as that will be the leading factor of your online business operation. All the focus should be on the merchandise you will be selling. which is when quality pictures will come to your rescue.
Easy Website Navigation
Though the information on your website would be amazing. it can still fail to attract visitors if they can’t find what they want. That’s why your website navigation should be such that customers can easily find the product. they are looking for minimum clicks.
For this, you can include categories and subcategories. in your navigation menu, such as Rings > Platinum Rings. No matter how many categories you include. just make sure they are organized systematically to offer an exceptional user experience.
Detailed Product Description
When a prospective customer visits your jewellery storefront. they get every little detail about an ornament like the kind of metal, its value, making charges and a lot more. But with shopping for jewellery online, customers might get a bit uncertain. they do not get to speak to someone or feel the product.
Thus you must provide a detailed product description. and all the required information to the customers on your website. Product descriptions not only help in building trust for your product. but also helps in optimizing your website for search engines.
Call to Action
Like any other campaign, you run for your Online jewellery business. your website also needs a call to action for successful lead generation. Your call to action approach for a jewellery website should be to attract customers. towards your most prominent jewellery or collection.
Your goal should be to direct the customers towards it so that they are compelled to make a purchase. If you want them to visit your physical store. your approach should be to attract them through special discounts. that you will offer them post filling up a form. This discount code will give them a reason to visit your store for redemption against their purchase.
Mobile-friendly website design
We all know that almost everyone today uses their mobile phones. to shop online or maybe search about a product or a business online. The same applies to online jewellery shopping. a large number of people are looking up jewellery on their smartphones. If your website content doesn’t fit properly on mobile phones or any other device. you are more likely to lose visitors that were interested in the first place.
Thus it becomes crucial for you to build a website. that has a responsive design compatible with screens of different sizes and resolutions. If your website is responsive, visitors will spend more time on it. and the more time spent on a page, the better your rank will be on the search engines results page.
One thing that we can sum from this post. is that there are two key factors that make a good jewellery website. The first is the visual representation that makes your website attractive. and the second is an amazing user experience. If your jewellery website fails to attract audiences or is simply outdated. you can consider redesigning your website. If you have a WordPress website, then redesigning your website becomes quite easy. all you need to do is choose a great WordPress theme. with an attractive layout and features that support your jewellery business online.