GPS – three letters that are familiar even to young children today. GPS and location-based services or location-based services marketing is widely used these days, especially in mobile app development. The term means Global Positioning System — a satellite navigation technology that provides data on geolocation and time. The most recent GPS technology offers accurate geolocation data within a few meters. You can now download navigators with built-in GPS coordinates.
Any location-based mobile app can only function with up-to-date map and location services. For more accurate geolocation, you need to implement several technologies. Here are some great additions to improve your geolocation services.
What is geolocation?
Geolocation is the geographic data about the location of a device. Geolocation apps are apps that rely on user location data. For example, in the center of the city, you will offer some cafes, but on the outskirts, they may say: “It’s half an hour on foot to the nearest establishment”. Location data is obtained using GPS or cellular and Wi-Fi data.
Why are location-based apps needed?
To know this, you need to know the basic functions that a geolocation-based application can perform.
- The geolocation application provides the user with complete information related to the nearest object or point of interest at a specified location.
- Helps the user to communicate. To determine the physical location of peers and colleagues nearby you can use a geolocation app.
- Helps in communication. Let’s say you visit a place and want to share the view and impressions of this place with other people, so you can write reviews, your experience, and also post-view this place. This way, new people will recognize your comments, and this thread will continue.
- Marketing based on location is so popular nowadays. With a geolocation app, it can drive more marketing campaigns and get a new reason for your service to interact with more customers or users. And location-based marketing technology will help you with that.
Geolocation app ideas
Based on the basic types, we have brainstormed the following ideas for applications using user geolocation:
- Application with geolocation to automate tasks. People like it when boring routines are done for them. And in practice, the implementation of such actions is often tied to a specific location, for example, you call home when you leave work, or every Thursday you buy groceries at a specific store.
- Application for finding products in a supermarket or shopping mall. The shelves of modern stores are simply overwhelmed with products and not all special offers.
- With this app, brands can:
- Offer products based on data from previous purchases;
- Remind you of recurring purchases like bread or laundry detergent
- Inform about special offers and discounts on goods relevant to the client.
While visiting stores, users often use smartphones to check the shopping list and this is the moment when you can grab their attention using the application.
Application
- Application with geolocation for notification of dangerous situations. Unfortunately, the modern world is not as safe as we would like, and natural disasters, technological disasters, and terrorist attacks occur quite often. An application that sends notifications about such incidents allows people to know about possible dangers nearby and, at the same time, filters negative news, reporting only about what is happening in the immediate vicinity. Such an application may collect data by analyzing news headlines on regional sites.
- Application with geolocation for planning a vacation. Today, there are many mobile travel guides and apps for finding food, weekend accommodations, and all kinds of entertainment. But, nevertheless, planning a vacation in a new city completely falls on our shoulders. Now imagine a geolocation app for Android and iOS that plans your vacation (route, hotel, excursions, cafes, and restaurants for every day) according to your budget and preferences. You just have to follow the plan he made.
The term “GPS” means Global Positioning System — a satellite navigation technology that provides data on geolocation and time. The most recent technology offers accurate geolocation data within a few meters. You can now download navigators with built-in GPS coordinates.
Google Maps
You can’t discuss ‘location’ without thinking of maps, and the most famous of them is Google Maps. This app detects and shows a user’s current location with the help of geolocation functions and trackers. You can’t discuss ‘location’ without thinking of maps, and the most famous of them is Google Maps. This app detects and shows a user’s current location with the help of geolocation functions and trackers.
More so, a travel app uses basic matching algorithms to arrange the users into groups based on a common interest. Nowadays, you can even leave a comment or message on any upload.
Creating a location-based app is a systematic plan that involves several stages, including testing, research, wireframing, and consumer outreach. This well-structured process focuses on identifying the main factors that enable your business to maintain market dominance.
In conclusion, geolocation technology is the future of app and software development. Choose the best location-based application option that fits your budget and consumers. You can always use the same models and source code as established companies like Uber and Booking.
