Online Directories can significantly increase your company’s performance. Not only will you get qualified leads for your business, your website’s traffic rankings will also increase tremendously.
Here are some basic advantages of online directories,
– Substantial staying power
– Recurring marketing
– your website grows in the directory and local searches
– No update unless necessary
– No need to refer back to the directory
Note: This article is intended to discuss and implement local business directory marketing strategies online, not to exchange links or exchange links with other websites.
Many people always think of one or two directories,
– http://dir.yahoo.com
– http://www.dmoz.com
– http://directory.google.com
With web marketing you want staying power, online directories can provide you with this and more.
Many people who do NOT use the internet everyday stick to the basics when it comes to getting online. Many people are usually looking for a specific service or product they want to check out within their local community. This is why it is so important to get noticed locally and online. if you find it hard to have a directory listing you may hire an SEO company in jaipur
Every major city has at least one or two good business directories to submit your business to. Many of these directories don’t even require you to have a website.
Tips for finding local directories online:
Try to be very specific in your search. this method can work as you think A) “Hamilton” Business Directory < Search for “Your City” plus “business directory”. This should usually get you to local business directories that are usually competing. Don’t be afraid to dig further into this important search term. B) Be VERY specific: If in case you can’t find anything, try searching for something general in your area. For example, if you “hair cut service”, try searching for “salon (your area)”. Ex. “Salon in Hamilton, Ontario”.
Doing a specific search like this should usually bring up local directories that are really trying to get as much exposure as possible. The reason you should find a directory this way is that if you don’t find anything by doing a specific local search for specific products or services, you can also reap the rewards of your own local business directory and get all the advertising. which comes with it. Online directories are there for one thing only. To give the directory owner massive exposure while helping his/her local, regional, and national community. And it is done. There are few people who create a local directory just to do something. These people usually have too much time on their hands and probably take a lot of pride in their online directory.
How to prepare for directory submission
There are certain key pieces of information that 90% of directories ask for, here in no particular order. Name Company Position Business Type Phone Number Fax Number Email: – (may need to be verified) Website Name of your website: – (keep it to 70 characters) Description: – (keep it to 200 characters) Search Terms: If asked for search terms, don’t ignore them. This is just so that the directory you are submitting to can add these search terms to their “search engine” to find your business. So if the directory asks you for search terms, add as many as you want people to find your business. and… Category This is usually all most directories require. Very straightforward. I would recommend opening a “Notepad” or “Word Document” and filling out these requirements yourself before you start submitting your company. It can save you a lot of time in the final.
Regional and international targeting:
If your business is better off targeting people outside of your local community, you may want to consider implementing a link exchange program. This is where you will find extremely competitive directories online that want to get as much exposure as you do. Once you start targeting internationally, many of the directories you find will most likely want to exchange information with you.
The good old barter system, an eye for an eye. There is nothing wrong with that. Just make sure the directory you’re linking to doesn’t “feel bad”. … and I mean “feel bad”. Someone came up to me the other day and asked me to look at something. They said they weren’t sure if they should exchange connections with this other company. I simply asked them how do you feel about this other company.
This person said the website was a little fishy and a little cold. What is the best course of action here??? Follow your instinct. You’ll never want to link to websites you don’t even want to link to. In addition, if you link to it from your website, you can also put a banner outside your window that you fully support this other company. If an online directory asks you to exchange information and you don’t feel it would be valuable to your visitors, go to another directory. If you feel irritated by it, others will too.
Searching international directories:
To do this, you’ll want to implement the same strategy as before when you learned about “local directory” searches. Try using the “country, state/traffic” added with an online directory or business directory. So do your search like this: Canadian Business Directory – or – Canada Online Directories This style of search should bring you specific directories. Remember, there is NO quick way to do this. You have to be patient because even now there are still literally thousands of directories that I have never heard of. Directories appear every day. Don’t be afraid to search for new directories once a month or once every 90 days.
To place your directory listing in the correct place:
This step may be one of the most important steps you take to advertise in online directories. I say this is important because, without careful placement, no visitors may ever appear in your directory listing. Steps you can take to get the right placements: – Do a “general search”: Search the directory for something general and related to your business. Place your company in this search result.
– Only 2 clicks: Try listing your company in a category that is only 2 clicks away from the main directory page. This will increase your results. Some directories can’t offer you this, that’s okay depending on the popularity of the directory you’re submitting to. – Beware of Spammers: Beware of directories that have hundreds of companies on one page. This is called “Link Farms” online and is frowned upon by search engines.
– Find empty categories: Don’t be afraid to click once more to find a category you barely touched. Getting your own category is the best listing for your business. – Don’t go “unrelated”: Don’t put your company in “unrelated” categories. If you cannot find a category for your business, try contacting the directory administrator to implement a new category for your business.
– Was it too confusing? Again, go with your gut feeling. If you found the directory too confusing to find anything, 9/10 times other visitors will find it confusing and leave. That’s the end of it for online directories. There is plenty of knowledge out there to help you find the right directories for your business. Some tips have been excluded because everyone adapts to their own strategy and I hope you do too. Good luck Ya!
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