The emergence and growth of new marketing practices have taken place in recent years! Out of all these practices, one has had the most impact; Influence marketing! In the beginning, influence marketing was considered less productive and more a fashion statement. Now, however, it has become a crucial means of growing a business. A word-of-mouth referral will never go out of fashion. This is exactly what Influence marketing thrives on!
Influence marketing can be described as word-of-mouth marketing done on a social media platform. This happens to be a win-win situation for both the brand and the influence in question. The brand is able to increase its customer base and the influence, their followers. Thus, in this day and age, the effectiveness of influence marketing techniques cannot be questioned.
Any brand that wants to be recognized and trusted by its customers, should resort to influence marketing tips and tricks! But can there be more benefits for a brand under such an influence marketing strategy? Let us have a look!
Brand Awareness:
By resorting to influence marketing techniques, a brand is able to better its reach in the market. Social media platforms help the audience to learn more about a brand. This includes their background story and all the products or services that they have on offer. Social media marketing plays a huge role in helping businesses expand. To make sure a brand is doing well in this aspect pairing with a known influence. The influences will then be able to broadcast about the brand to their audience. This helps increase traffic for the brand over the course of time.
Increased Brand Trust:
The one thing that influence marketing can do for a brand is increasing its credibility. Imagine a celebrity endorsing a particular brand. Now as an audience, won’t one get influenced to buy products from the said brand? That is exactly what a good influence marketing strategy is capable of doing! The basic idea is for a brand to get an influence with authority to endorse their products/services! This increases the brand’s trust quotient among the followers of the influence.
More Visibility & Better Reach:
The brilliant benefit of influence marketing is that it is extremely non-intrusive in nature! Traditional advertising practices can get influenced by varying factors and affect the effectiveness of an ad! On social media, however, this isn’t the case. Since ad blockers are the new norm now, nothing can take away from the value an influencer can add to a brand’s product! As a result, the visibility of the product or service increases, increasing the reach with it.
More visible to the influential generations:
Both the millennial and the Gen-Z are the most active on social media. Thus, the influencer marketing impact on them is the highest! Both these demographics happen to be extremely profitable in nature. So, through influencer marketing, you can easily influence these generations!
Better call to action chances:
It does not matter how many times an advertisement comes out unless a purchase is made or the company is profiting somehow. Brands need a call-to-action approach to ensure that their products or services are generating sales. Influence marketing and referral marketing strategies help in such cases as they enable their audience to make purchase driven decisions.
Long-term Tie-ups
Usually, when a brand brings on an influence to endorse their products/services, they form a long-term relationship. Yes, putting on a successful campaign is important, but so is forming a bond with the influence.
Long-term benefits:
Where there are long-term relationships, there will also be long term benefits. So brands thinking that one post by an influence will help them are kidding themselves. Consumers need reassurances. Building trust takes patience and this is why influence marketing should be considered as truly a long-term solution!
Trendsetting:
No one sets better trends than influences nowadays! There are different types of influences online. From beauty and wellness influences to tech and fitness influences, the choices are endless. A well-established influence in any field, using a brand’s product/service, can easily set a trend as their audience truly idolize their opinions!
Lead Generation:
No tool is greater than social media when it comes to increasing lead generation for a brand. Adding to it the influence of an influence can double the chances of a brand generating more leads. This is due to the sheer accessibility of the various social media platforms available.
Better conversion rates:
Many times it can happen that a potential consumer might visit a brand’s site but fail to make a purchase. A good influencer marketing strategy in place can help here. Influencers convert close to 40% of people into making a purchase upon their own recommendations. This is what makes for better conversion rates.
Influencer marketing practices, when used in the right manner can have brilliant and positive effects on the popularity of the products/services of a company. This is why it is important to use the influencer marketing medium in the best way possible. Influencer marketing helps to earn money online by referring jobs to others. Refer and earn upto $10 for every referral! Invite anyone to apply for jobs and you’ll earn a referral fee that helps you to grow your side income!