With each passing year, digital marketing becomes more sophisticated. Marketers must now balance burgeoning social platforms and ever-increasing rules, as well as content, automation, and personalization, to name a few, in addition to the fundamentals such as SEO, PPC, branding, and UX. Here is the trends that top digital marketing agency in ahmedabad follows.
It came down to the top ten digital marketing trends for 2022, which are as follows.
Digital marketing trends to watch in 2022
1. The interconnected universe
So we’re not just talking about Facebook. The metaverse is a persistent environment in which people work, play, and socialize in the virtual worlds of augmented reality, virtual reality, 3D holographic avatars, and video, rather than one-time experiences such as gaming.
- According to Patrick Casey, director of growth marketing at digital health company Felix Health, there’s a reason the metaverse has received so much attention recently—and brands should incorporate it into their marketing strategies for 2022.
- This is due in part to its ability to provide a completely new set of performance measures.
- According to the report, “marketers will be able to assess how long virtual things are remembered, how much space they take up in a user’s peripheral vision, and even where users look when viewing an ad.” “These insights have the potential to completely remap your understanding of your audience, providing you with critical guidance moving forward.”
2. Non-transferable tokens (NFTs)
In addition to determining where brands fit in the metaverse, Zach Passarella, marketing director of nutraceutical brand Supplement Manufacturing Partners, stated that brands will need to experiment with blockchain technology more in order to prepare for Web 3.0—the next evolution of the web, which will be more decentralized.
- Non-fungible tokens are a popular blockchain component (NFTs). It is non-fungible because it has no equals, which means it cannot be traded for something of equal value. The United States dollar, for example, is fungible. Five $20 bills can be exchanged for a $100 banknote. However, due to the issue of authenticity, you cannot exchange your grandmother’s wedding ring (a non-fungible ring) for anything of equivalent value.
- Non-fungible tokens (NFTs) are the digital equivalent of non-fungibles, which are blockchain-based digital assets such as animations, graphic designs, GIFs, audio/video files, and memes.
Furthermore, as brands like Adidas begin to collaborate with NFT collections like the Bored Ape Yacht Club, Faizan Fahim, marketing manager at cloud hosting platform Breeze.io, predicts more collaborations—and even brands selling or giving away their own NFTs to foster community among their customers.
3. Digital currency
Similarly, cryptocurrencies will remain popular in 2022, and astute marketers will keep an eye forex liquidity company on this trend toward decentralized money.
- While bitcoin is currently used by a small percentage of the US population, embracing it now could help businesses attract new customers—but only if the demographic is appropriate, according to Andrea Chapman works as the marketing manager for the cannabis website Nature and Bloom.
- “In terms of payments, cryptocurrencies, for example, are driving enormous changes in terms of the major processors like Visa, PayPal, and MasterCard,” said Shaun Heng, vice president of growth and operations at price-tracking site CoinMarketCap. “This has a substantial impact on how products and services interact with customers.”
These two developments should come as no surprise. You’re probably already doing something along these lines, and you should continue to do so.
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First-party and zero-party data
Marketers have another year before Google stops using third-party cookies. Making 2022 the most important year for data and privacy yet.
- “A lot of extremely smart marketers are still unaware that Facebook, Twitter, Instagram, or any other social media network you use owns your audience,” said Brian Snedvig, CEO of Jofibo, a company that helps job seekers generate resumes and cover letters.
- “You have no power over them.” That is why you should start owning your audience in 2022.”
- As a result, brands must employ data collection strategies that prioritize user privacy.
- “Make sure your efforts in 2022 help you develop first-party data so you don’t have to rely on others’ data as much,” stated Dan Close, CEO of We Buy Houses in Kentucky.
Email, newsletters, social media platforms, and CRM systems are all options.
According to Close, marketers must also ensure that their agencies “have a clear plan in place for ad placement and measurement following the change [away from third-party cookies].”
5. Buffering in the supply chain
Despite the fact that the holidays of 2021 have passed, reports about supply chain bottlenecks and their negative impact on customer experience continue to dominate. As a result, Chelsea Cohen, co-founder of the Amazon inventory management app SoStocked, recommends balancing marketing goals with stock capacity.
- Additionally, brands will benefit from maintaining a 30-day buffer supply.
- “Your buffer stock, or backup inventory,” Cohen said, “keeps you from running out of inventory during unexpected upsells.” “It ensures that enough merchandise is always available to meet delivery deadlines, so customers aren’t forced to wait for their order while you replenish.”
These two Digital Marketing trends are truly attainable, regardless of your company’s size.
6. Social commerce
In 2021, retailers ranging from Walmart to Saks tested social commerce on platforms such as TikTok and Instagram. This trend is expected to continue in 2022, as brands strive to reduce the time it takes from discovery to conversion.
- “It gives marketers a completely new way to get their products in front of potential customers,” said Steve Pogson, ecommerce strategy head at FirstPier.
- Videos will be used in 2021 to allow viewers to see things, ask questions, and, of course, buy merchandise.
- “We now have around 1500+ viewers watching our show on a regular basis,” he said. “It has not only helped us keep in touch with our clients via social media and YouTube. But it has also resulted in a significant increase in sales for our company.”
In November 2021, Moriarty earned $30,000 from its livestream broadcast alone.
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Content that is straightforward
While content marketing has long been an important component of digital marketing, 2022 will be the year when marketers embrace content simplicity and clarity.
- “The internet has become overburdened with content,” Hilda Wong, founder of content marketing firm Content Dog, stated”Your customers have a lot of content to choose from, and yours must stand out to be seen at all.”
- How do brands accomplish this? They don’t necessitate a lot of lovely language.
- Marketers will adopt content simplicity and clarity in 2022.
- “The internet has become overburdened with content,” Hilda Wong, founder of content marketing firm Content Dog, stated. “Your customers have a plethora of content to choose from, and yours must stand out in order to be seen at all.”
How do brands accomplish this? They don’t necessitate a lot of lovely language.
Digital Marketing trends to watch out for as soon as possible
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DEI & Sustainability
Customers have become more concerned with brand values in recent years, and this trend is expected to continue in 2022.
This includes being open about sustainability and DEI activities in brand messaging. According to Laurel Mintz, CEO of marketing agency Elevate My Brand.
- “It’s a win-win situation in which you can significantly contribute to humanitarian efforts. While also enhancing your brand and reach,” he said. “However, simply expressing your support for specific non-governmental organizations (NGOs) is insufficient… Consider affiliate marketing, donating a portion of your revenue or profit to the group. Corporate support as part of your marketing strategy.”
- Indeed, Talyah Regusters, assistant account manager at digital marketing agency LMR Marketing, cited Google’s 2021 Year in Search report, which revealed that interest in “how to preserve,” “effect of climate change,” and “sustainable” had peaked.
“2022 is the year to be proud if your company or product can speak to any of these challenges,” she says.
9. Gender equality
In 2021, brands such as Old Navy and Pacific Sunwear released gender-neutral clothing lines. This inclusiveness trend is still going strong.
- Indeed, Damien Buxton, managing director of web design firm Midas Creative, predicts that in order to avoid offending any customers, more businesses will avoid traditional gender roles in their marketing efforts.
- According to Stewart McGrenary, director of mobile recycling comparison site Freedom Mobiles, as the population diversifies. It is becoming increasingly important “for businesses to truly reflect a range of origins inside their marketing campaigns.”
10. Availability
Brands such as JCPenney, which debuted an inclusive range of children’s clothes last year. Including pieces for children with disabilities, may also provide more accessibility.
- “Businesses will lose not only us if our demands are not met. But also our family, friends, and coworkers. Who represent another 3.4 billion potential customers,” she said.
- “As a group, we control $13 trillion.”
- Carter Seuthe, CEO of Credit Summit Payday Loan Consolidation, admitted that the pursuit of accessibility. “enlarges your audience and exposes people who would not ordinarily consider your products to them.”