User-generated content, also recognized as UGC, has become a significant part of the marketing blend for e-commerce, higher education, sports, travel & hospitality, non-profits, and several other businesses.
Due to the exponential hikes in the usage of social media platforms, the internet today became a two-way platform for consumers and companies that allows them to interact.
As a result, consumer-generated content holds a larger piece of slice as compared to other online contents.
Due to tightening privacy laws, many old school advertising methods are becoming unproductive.
At the same time, due to the development and proactive push offered by the technology companies, the consumers have more control over their data now a days.
So, instead of depending on banner ads, brands need to build channels and apps to engage and reach their customers.
Let’s dig deeper into the topic to understand some of the reasons why your brand needs the UGC marketing plan in 2022.
What is User Generated Content?
UGC, also known as consumer-generated content, is creative, brand specific content created by customers & published on social media platforms.
There are several forms of UGC which include videos, podcasts, images, reviews ratings, testimonials etc.
Platforms to Generate UGC for Brands
There are multiple social media platforms like instagram, google, twitter facebook etc from where brands can curate user generated content
Why user generated content is Important in 2022?
In every step of the buyer’s journey, UGC is use to increase conversions and help in engagement.
On social media and other channels, such as email, landing pages, or checkout pages, customer-centric content display the content is useful
Well, for a successful marketing it is important to generate creative yet engaging user generated content.
Here are some points that you can ponder to understand the importance of user-generated content for successful marketing in 2022:
Takes authenticity to the next level
Competition between brands is going aggressive for audience attention, and brands fights for their presence.
The buyers, especially the notoriously fickle Gen Z, have become choosier about the brands they purchase and relate with.
It’s not just consumers but also 70% of sellers who agree that the quality and authenticity of the brand is equally an important element of successful content.
And apart from user generated content, there’s no other content type that’s more authentic for your customers.
Helps establish loyalty of the brand
Instead of being a spectator, an exclusive opportunity to contribute to a brand’s growth is provided by UGC for the customers.
Since people enjoy being a part of something that has a greater influence in the market
This influences brand loyalty and empathy in a big way and creating
UGC allows the customers to be a part of a brand’s community.
UGC also opens up the possibilities of brand interaction, as it helps to build a conversation between a brand and consumer, which eventually helps build and grow an engaged community.
To develop and deepen business relationships, sharing audience content also helps a lot as it drives more brand loyalty.
To develop and deepen business relationships, sharing audience content also helps a lot as it drives more brand loyalty.
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Influences purchasing decisions and increase conversions
In the final stages of the buyer’s journey, user-generated content is extremely influential
when you’re looking to convert your audience and influence them into making a purchase.
If the audience observes that the influencers are wearing or using your product,
then this influences them to decide and buy.
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Adaptable and flexible
Making the strategy an omnichannel approach, UGC can be used off social in other marketing campaigns,
You could add user-generated content images in an email to help in pushing the
potential buyer to make a purchase or increase conversion rates.
You can add UGC to key landing pages.
- Works in synchronization with social commerce
Social commerce, which is shopping directly on your favourite social channels, is the new future of online shopping.
The main attraction of social commerce platforms is that it allows audiences to adapt the social media app organically, rather than going to the stores or shops to complete a purchase.
Suppose you’re scrolling through Instagram and you found a post about some amazing branded purses.
You tap to learn more about the product, then further decide to purchase and complete the transaction in the app.
That’s all is the process of social commerce in action.
Social commerce and user-generated content work well together because user-generated content is influential in driving conversions.
Bottom Line of the Blog
UGC influences the decision to purchase, and this has been agreed by nearly 80% of people, which proves that social commerce and user-generated content are a match made in heaven.
UGC influences the decision to purchase, and this has been agreed by nearly 80% of people, which proves that social commerce and user-generated content are a match made in heaven.
