Content reigns supreme in today’s digital marketplace. You must create something worth seeing, reading, and sharing. If you want to attract the eyeballs and clicks required to live online. While some websites utilize clickbait or outright copying to attract visitors, excellent content always wins out. And nothing improves quality more than solid motion design.
We’ll admit that we’re a touch biased in this case. We run an online motion design school, and we believe that all of these artists are deserving of a lot of paid work. That isn’t to say we aren’t correct. The incorporation of Motion Graphics Designer to modern internet material is always a good idea. Using MoGraph will set your site apart from the competition, whether you’re using an informational GIF or a full-fledged animation.
Content Marketing Isn’t Going Away
What is Content Marketing and How Does It Work? Simply simply, it’s the vast majority of the internet nowadays. Companies use articles, films, podcasts, and social media messaging to reach out to their communities and potential customers through content marketing. These can take many different shapes. But the fundamental principle is to give away free information in exchange for the viewer’s attention.
Surprise! Right now, you’re reading some material. That wasn’t much of a surprise, was it?
A toothpaste company’s essay describing “10 ways brighter smiles improve your work life” or a video demonstrating all the unusual uses of a blender are examples of content marketing. It’s fun with a dash of instructional value, and it promotes a product without feeling pushy. According to HubSpot, around 70% of businesses use content marketing to promote their products and services.
It’s becoming increasingly difficult to distinguish out in an internet environment filled with content marketing. Articles and social media postings aren’t cutting it anymore, which is why more marketers are turning to video.
In marketing, video content is on the rise
Marketers moved to video content to attract consumers’ attention as more corporations inundated the internet with listicles and click-bait. If you’ve spent more than ten minutes watching YouTube, you’ve probably noticed the new commercials. They can be high-end (professional videos with actors and effects and 1-7 beautiful dogs) to cringe-worthy (hiring D-list TikTok stars to behave as if they’re awed by a mobile game/Tinder competitor).
These video commercials, regardless of quality, are likely to be more effective than even the best content. Why?
When it comes to appealing to and converting your target audience, video marketing is a highly effective method. The average attention span of a modern human (for commercials) has reduced to 8 seconds as a result of the massive amount of information available to us on a daily basis. This means that marketers must establish a strong first impression. An paper can provide a lot of useful information, but a video is simply superior at grabbing people’s attention.
With today’s smartphones’ remarkable video capabilities, it’s also an economical and simple technique to employ, regardless of your business kind or resources. Almost every business with an online presence is striving for attention, and the internet has become increasingly cluttered with branded material. These figures show how other businesses are using the medium to reach, educate, and nurture their customers.
More to the point, video has surpassed blogs and infographics as the most popular content marketing format. Promotional movies and brand storytelling are examples, although native advertising can also be used (hiding the ad inside a seemingly unrelated bit of content). Most importantly, these videos are really effective. According to 87 percent of video marketers, video has increased website traffic.
Of course, none of this matters if your advertising fails to convert. Video still reigns supreme in this field. According to 80 percent of video marketers, video has directly enhanced sales.
Creating Social Media Content
You need a website to run a business in the twenty-first century. It is extremely difficult to stay competitive in this saturated sector without an online presence that incorporates various social media channels.This isn’t limited to the Big Three of Facebook, Twitter, and Instagram (which is owned by Facebook and thus counts as one of the Big Two). Every few months, new marketplaces (such as TikTok) emerge, making it difficult to decide where to invest your time and money.
In today’s world, social media is omnipresent, and it has evolved into one of the most effective methods for disseminating blog content from a website. 94 percent of marketers utilize social media to distribute their content.
However, as previously said, video content is rapidly displacing article content, and more firms are increasingly generating ads exclusively for their social media channels. Because the conditions for uploads on these sites can vary (i.e., the video must be a given size, limited to certain run lengths, etc. ), this advertising strategy necessitates a more targeted development. By 2020, 96 percent of marketers will have spent money on video ads.
Motion Graphics are a Powerful Tool
So you know you need to engage in Content Marketing and that video content performs better than other types…so why should you use Motion Graphics?
If you’re not aware with the word, Motion Design is a field that is similar to Animation but not identical to it. To convey tales, deliver emotive impressions, and emphasize businesses, motion designers employ a range of applications to animate 2D and 3D graphic designs. Music videos, feature films, video games, software, and more all use motion graphics. In fact, simply getting to this page has probably exposed you to a few MoGraph designs.
Motion graphics are excellent for displaying your brand while discussing a complicated subject, product, or service.
While creating a professional video can be expensive, employing a good motion designer to make a simple 15-30 second animated commercial can be very affordable. Because they avoid the typical speed spikes of video content, these animations may be more effective for viewers.
Even the most well-known corporations have had problems with video advertising. Perhaps your sexist implications in your “selfie-style” exercise bike promotion prompted a backlash. Alternatively, you may be unable to illustrate the benefits of a high-quality wallet. Motion graphics may present your goods in unique and unexpected ways that make it stand out.
WHAT ARE THE BENEFITS OF INCLUDING MOTION GRAPHICS IN VIDEO AND SOCIAL MEDIA MARKETING?
As previously said, the market has become increasingly saturated in recent years. That means businesses must use every trick in the book to stand out and capture the attention of diminishing audiences. Motion graphics have a lot of power.
According to the Content Marketing Institute’s survey, over three-quarters of marketers regard video production to be the most important duty in their content strategy. Nonetheless, the vast majority of them do not produce anything unusual. View any number of advertisements on YouTube, Instagram, or even Hulu. The same tricks are used over and over again, and customers are becoming increasingly aware of these deceptive practices. So, what is it about motion graphics that makes them more effective?
BORING CONTENT IS MADE MORE DIGESTIBLE, ENGAGING, AND MEMORABLE WITH MOTION GRAPHICS
The Melbourne Metro had a few alternatives when it came to running an ad campaign for train safety. They may spend a lot of money on posters, hire a few local actors to act out “safety scenes,” or attempt something else like a motion design animation with an earworm soundtrack.
210 million people think they made the right decision
Yes, this is a ridiculous video with an even sillier music, but it works wonders at making a dry idea (train safety) memorable. This video was released in 2012, and it was one of the initial suggestions when we were talking about this topic.
Furthermore, it is efficient. It makes a highly essential message using simple language and hyperbole: playing near railway lines is just as stupid as setting your hair on fire.
For marketers, using Motion Graphics to convey an idea (sometimes known as a “explainer movie”) has become a go-to strategy. Presentations are the most popular sort of video (65%), followed by advertising (57%), and explainers (5%). (47 percent ).
SHARING MOTION GRAPHICS IS EASY
Motion design is intrinsically shareable, allowing any marketing effort to expand organically. Your animation can “go viral” in today’s terms if it’s engaging enough to warrant a retweet or post on social media.
If you needed to explain anything extremely dry and scientific, for example, you might collaborate with the amazing brains at Kurzgesagt to create something that begged to be shared.
Embedding films on YouTube and Vimeo is a breeze. This implies that content is only a few hot keys away from being shared on social media or linked in a blog on another site.
BRAND AWARENESS IS CREATED AND INCREASED WITH MOTION GRAPHICS
According to a 2020 poll of 500 marketers, 93 percent of firms gained a new consumer as a result of a social media video. Because so much of the world is online, putting your product or brand. In front of new people every day is incredibly simple. Many younger customers, on the other hand, do not want to trawl through pages of information to figure out what you have to offer and why it would be useful to them. That is why these videos work so well. You can convey who you are and what your brand can achieve for them in a matter of seconds.
Brand recognition is a difficult statistic to master, but it is critical for both new and established businesses. You demonstrate that you are an interesting company. Even if you aren’t so new yourself. By putting your brand in front of the customer in a new and exciting way.
The video above also shows how abstract motion design efficiently expresses your company’s Who and What. Although there are no objects on display or actors performing duties, the information is simple to comprehend. Ordinary Folk are among the best in the business, which helps.
Effective video material can assist prevent buyer’s remorse and post-sale concerns as well as present your business. Several organizations are now using video support channels to handle the most common client calls…and the results are very promising. According to 43% of video marketers, video has helped them minimize the number of support calls they receive.
Motion Graphics are Time-Saving and Budget-Friendly
Any marketing campaign’s success is determined by its return on investment. To be considered a success, a new film that costs $10,000 must generate a strong return on investment in terms of sales or brand exposure. What if you need to modify the information in the content on the fly? Perhaps the product had an emergency revision, or it is no longer available in some places, or any number of other possibilities. Returning to production increases your costs and decreases your chances of breaking even on expenses.
Motion designers work on programs that are very modular. It’s a rather straightforward process to add new sounds, change out graphics, or even add entirely new animations. In effect, you can make adjustments to your video at any time, whereas live-action is nearly impossible.
The cost of 2D and 3D videos varies depending on their complexity and timing. If you engage a high-end studio, such as Buck, Ordinary Folk, or Cabeza Patata. You’ll need to budget more to compensate for the fact that you’ll be working with a full team of skilled pros. You might also look into the freelance community, though you’ll need to add some time to your schedule. Because some of these artists operate on their own. Whatever you decide, the versatility of a motion design project is usually a more cost-effective option than a standard film shoot.
Motion Design is a strong tool for any business…are you ready to put it to work for you?