SSL stands for Secure Sockets Layer certificate. Installing an SSL Certificate is very important to keep your website secure. It ensures the security of the data exchange between the server and the browser. Even if your website does not have SSL, it also has a negative effect on ranking. If your site is an e-commerce website then it is mandatory to install SSL on that site. Because it secures online transactions and keeps customer information private and secure. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves. In addition to encryption, a proper SSL certificate also provides authentication. This means you can be sure that you are sending information to the right server.
SSL is Important for achieving visitors trust
As a website visitor, the easiest way to determine if your connection to a specific site is encrypted using SSL is that you’ll see a green lock on the left side of the navigation bar in your browser. In addition, the URL will begin with “HTTPS” (Hypertext Transfer Protocol Secure), instead of “HTTP”. When sending information through a website or application that has SSL enabled, that data is encrypted, and snooping or hijacking by bad actors is prevented before reaching its final destination; typically the final destination for securely transmitted data via SSL is the server that hosts the website or application. when visitors see that your website is not secure, they will lose interest in browsing. It goes without saying that it is important to install the SSL certificate on the website to gain the trust of the visitors.
Importance of SSL certificate for SEO
There is no doubt that Google is a service provider company. The main goal of which is to help the visitors with the right information. Google always wants to give its visitors the best service and information from a reliable website. So, if your website is not secure, Google will not give ranking so easily. Because Google is very conscious about protecting the information of its visitors. August 6, 2014, Google confirmed that websites with an SSL certificate would get an added advantage in the Search engine results pages(SERPs). In short, Google rarely says “if you do this, you will improve your site’s ranking in the SERPs”. So, It is very important for your website as well as SEO. Because the SSL certificate is one of the 200 factors of SEO.
The first step in protecting your website from hackers is to install an SSL certificate. There are many companies that offer SSL certificates for free. Such as Symantec, GeoTrust, Sectigo, Cloudflare, Digicert, Thawte etc. In this case, you can take from Cloudflare for free. They give the SSL certificate for one year. Every year you have to issue it again. It will enhance the security of your website. Not only this, but it also helps your website load faster. So, set up Cloudflare free SSL on your website.