Today we want to give you 11 unmissable marketing tips that will rocket your sales.
We live in a consumer-driven world and are continually bombarded with messages of all kinds trying to convince us to buy one product or another.
This is what makes retail marketing so damn challenging. Retailers struggle to grab attention in order to get potential customers to hit the “buy” button or enter their physical store.
And with such a huge shift to e-commerce dominating the retail space, those who run the stores could suffer.
According to Big Commerce, 51% of consumers prefer to shop online.
So, if you are a retailer with a physical presence, how can you convince shoppers to go to your store?
The old ways of having a good position or putting flyers or ads in your local newspaper are no longer enough.
Well, don’t worry!
Today we bring you 11 powerful marketing tips to help you increase your sales, both online and offline.
04 marketing tips
1: create Google Shopping campaigns
With over 3.5 billion Google searches being made every day, it’s no secret that people use Google to shop. Between searching for product and store reviews and the convenience of ordering online, the most powerful search engine in the world has also become a digital shopping guide for most of us.
This is why retail marketers should definitely take advantage of Google’s shopping campaigns.
Google shopping campaigns allow marketers to sell their products directly through SERPs, so whether you have a physical store or not, these campaigns are worth investing in.
While some of you readers may already be running Google buy campaigns, here are some additional strategies to capitalize on your sales via SERPs.
ORGANIZE SHOPPING CAMPAIGNS BASED ON THE BEST-SELLING ITEMS
When setting up your Shopping campaigns, make sure your products of similar value are grouped together so you can easily allocate and change budgets in a logical way. Collecting your best sellers will help you capitalize on online sales.
MAKE SURE YOUR AD IMAGES ARE HIGH QUALITY AND SCANNABLE
This suggestion might seem obvious, but you’ll be surprised how often some retailers overlook the quality of their ad images, which is your first chance to attract the potential buyer.
But what makes a good quality image?
A clean image, fine detail, and a plain white background so users can focus on the product being sold.
It is also vital that you follow Google’s guidelines when setting up your images. For example, for non-apparel products, Google recommends using an image of at least 100 x 100 pixels and for apparel items at least 250 x 250 pixels. The image URL must start with http or https and use an RFC 2396 or RFC 1738 compliant encoded URL.
INCLUDE PROMOTIONS AND PRODUCT REVIEWS
As retail product marketing is one of the most competitive industries to be in, getting great feedback on your products is a very complicated task.
Of course, your products must actually like and conform to the descriptions, but assuming you have articles on the market with great reviews, you should definitely show these reviews.
Because reviews drive purchases.So how can you benefit from reviews within your shopping campaigns?
Here are a couple of ways …
Use marchant promotions – this will allow you to add tags such as “Special Offer” to your purchase announcements. Setup requires a few steps, including filling out the interest form for promotions and using the + PROMOTION tool or setting up a promotion feed.
Setting up product ratings: You’ve all seen the small star rating below products in the SERPs. Don’t want them for your ads? You need to get at least 50 reviews on one of the Google approved third party sites to make sure they show up.
# 2: give shoppers a reason to visit your shop
The convenience of online shopping has put a strain on many physical retailers. However, many still prefer to purchase the items in person to see and touch them and try the products without having to deal with the hassle of sending items back.
Unfortunately, these benefits alone aren’t always enough to convince customers to leave their sofa to go to a store.
How can this situation be resolved?
Well, retail marketers desperate to increase in-store traffic need to start giving their customers a compelling reason to go to the store. Offer a special in-store discount for shoppers. Or offering free lectures on certain topics can be compelling arguments.
# 3: use social media targeting features to your advantage
You probably already have some form of social media presence, but if you haven’t invested in the world of social media advertising for telemarketed final expense leads yet, you are definitely missing out on a chance for success.
Because platforms like Facebook, Instagram and Twitter make it very easy to find and connect with the people most likely to buy your products.
Let’s look at an example to see how targeted a social media campaign can be.
Let’s say you sell wedding dresses in the city of Milan. You have a pretty clear idea of who your target audience is based on your product and the prices of your clothes, so you decide to set up a campaign.
You start by targeting your campaigns at women, who make up 99.9% of your customer base. Then you set the age ranges between 24 and 40, as the style of your clothes is more suited to this age group.
Next is location – type in your postcode to show your ads to Facebook visitors within a 25-kilometer radius.
Are you ready? Actually no. You can dig into various categories and sub-categories to target engaged shoppers interested in weddings, women’s wear, and designer dresses.
Perhaps you could further narrow your audience by reaching out to friends of people who already liked your page.
Basically, the possibilities are practically endless with the detailed targeting you can do, so make sure you take advantage of these platforms to start reaching your audience faster and more effectively.
# 4: don’t forget to be relevant locally
People want to feel part of a community, and if your brand reflects the values and image of your community, people around you are more likely to develop an emotional attachment to your business.
There are a few key ways to make sure you are as relevant locally as possible.
We mentioned this earlier, but the more detailed and local your audience targeting in marketing is, the easier it will be to appear locally relevant. Use geo-targeting on platforms such as Google Ads (formerly known as AdWords), Youtube, Facebook, Twitter, etc. This way you will be able to reach the people around you.