ORGANIZE SHOPPING CAMPAIGNS BASED ON THE BEST-SELLING ITEMS

When setting up your Shopping campaigns, make sure your products of similar value are grouped together so you can easily allocate and change budgets in a logical way. Collecting your best sellers will help you capitalize on online sales.

MAKE SURE YOUR AD IMAGES ARE HIGH QUALITY AND SCANNABLE

This suggestion might seem obvious, but you’ll be surprised how often some retailers overlook the quality of their ad images, which is your first chance to attract the potential buyer.

But what makes a good quality image?

A clean image, fine detail, and a plain white background so users can focus on the product being sold.

It is also vital that you follow Google’s guidelines when setting up your images. For example, for non-apparel products, Google recommends using an image of at least 100 x 100 pixels and for apparel items at least 250 x 250 pixels. The image URL must start with http or https and use an RFC 2396 or RFC 1738 compliant encoded URL.

INCLUDE PROMOTIONS AND PRODUCT REVIEWS

As retail product marketing is one of the most competitive industries to be in, getting great feedback on your products is a very complicated task.

Of course, your products must actually like and conform to the descriptions, but assuming you have articles on the market with great reviews, you should definitely show these reviews.

Why?

Because reviews drive purchases.So how can you benefit from reviews within your shopping campaigns?

Here are a couple of ways …

Use marchant promotions – this will allow you to add tags such as “Special Offer” to your purchase announcements. Setup requires a few steps, including filling out the interest form for promotions and using the + PROMOTION tool or setting up a promotion feed.

Setting up product ratings: You’ve all seen the small star rating below products in the SERPs. Don’t want them for your ads? You need to get at least 50 reviews on one of the Google approved third party sites to make sure they show up.

# 2: give shoppers a reason to visit your shop

The convenience of online shopping has put a strain on many physical retailers. However, many still prefer to purchase the items in person to see and touch them and try the products without having to deal with the hassle of sending items back.

Unfortunately, these benefits alone aren’t always enough to convince customers to leave their sofa to go to a store.

How can this situation be resolved?

Well, retail marketers desperate to increase in-store traffic need to start giving their customers a compelling reason to go to the store. Offer a special in-store discount for shoppers. Or offering free lectures on certain topics can be compelling arguments.

# 3: use social media targeting features to your advantage

You probably already have some form of social media presence, but if you haven’t invested in the world of social media advertising for telemarketed final expense leads yet, you are definitely missing out on a chance for success.

Why?

Because platforms like Facebook, Instagram and Twitter make it very easy to find and connect with the people most likely to buy your products.

Let’s look at an example to see how targeted a social media campaign can be.

Let’s say you sell wedding dresses in the city of Milan. You have a pretty clear idea of ​​who your target audience is based on your product and the prices of your clothes, so you decide to set up a campaign.

You start by targeting your campaigns at women, who make up 99.9% of your customer base. Then you set the age ranges between 24 and 40, as the style of your clothes is more suited to this age group.

Next is location – type in your postcode to show your ads to Facebook visitors within a 25-kilometer radius.

Are you ready? Actually no. You can dig into various categories and sub-categories to target engaged shoppers interested in weddings, women’s wear, and designer dresses.

Perhaps you could further narrow your audience by reaching out to friends of people who already liked your page.

Basically, the possibilities are practically endless with the detailed targeting you can do, so make sure you take advantage of these platforms to start reaching your audience faster and more effectively.

# 4: don’t forget to be relevant locally

People want to feel part of a community, and if your brand reflects the values ​​and image of your community, people around you are more likely to develop an emotional attachment to your business.

There are a few key ways to make sure you are as relevant locally as possible.

GEOGRAPHIC TARGETING

We mentioned this earlier, but the more detailed and local your audience targeting in marketing is, the easier it will be to appear locally relevant. Use geo-targeting on platforms such as Google Ads (formerly known as AdWords), Youtube, Facebook, Twitter, etc. This way you will be able to reach the people around you.