Growing a business is hard. To grow, you need to constantly ask yourself who your target audience is and how you can best reach people. A great way to do that is by using social media stories.
Here are ten ways you can use those types of social media stories to help grow your business:
1) Snap Stories
When people view a snap Snapchat story, they have the option of clicking a button that says “remind me.” If a user does this, who will send an automated message back to their phone with the exact time and date when they saw the snap. This feature allows users to immediately turn around and tell their friends about something cool they just saw – if it was relevant to them at the time. Use this to your advantage by snapping out a quick story about something you’re promoting or an event you’re hosting.
2) Pause Your Story
When someone is watching one of your stories, have them click the pause button to reveal a message that says, “Swipe up to see what’s next.” It will take them back into Instagram, where they can swipe through additional content that gives a more in-depth look at what it is you’re offering. For example, if you took a pic from inside your restaurant, have people swipe up for a coupon – which will only be visible if they’ve watched all of your snaps. When using this tactic, make sure everything works as intended and has been tested thoroughly before going live.
3) Add Music to Your Story
In the same way that Snapchat offers a variety of soundtracks for your story, Instagram also has a great selection of music you can choose from to add to your snaps. It will work just as well as it does on Snapchat and allow you to create an emotional connection with those who view your story.
4) Create a “Link in Bio” Story
If you’re looking for another opportunity to promote something through your stories, this is it. This method works especially well if you already have a large following and people are used to viewing and engaging with your content daily. When uploading a series of snaps about something like fashion or sports, ask people to click on your bio link, where they’ll be able to find more information about something relevant to your story.
5) Add A CTA to Your Story
If you’re going to ask people to do something, make it simple and easy for them. Avoid adding a menu of options that they’ll have to sift through – as this will more than likely result in a high bounce rate. Instead, be direct about what you want people to do by asking them appropriately from the start of your story, so they know exactly where they stand after watching it. You can even use emojis if you’d like!
6) Be Consistent In Your Branding
As with any other social media content, consistency is key when it comes to branding. When creating a story, use the same logo or image at the beginning and end to create a sense of continuity. It is especially important if you plan on using the link in bio or Pause Your Story tactics, as it will make it much easier for those who view your story to find your other social media profiles and websites.
7) Have Multiple Stories on Deck
To keep things interesting, make sure that you have multiple stories prepared ahead of time for when you first start using this tactic. You can easily switch them up by uploading a new one throughout the day and letting people know what’s coming next with a CTA at the end of each snap. Not only will this help users stay engaged, but there should also be an increased likelihood that they’ll watch your whole story through instead of just skipping to the next one.
8) Don’t Waste Your CTA.
If you ask people to take any action at the beginning of your story, make sure they know what’s in it for them if they do. If you’re promoting a giveaway or asking viewers to subscribe, be specific about the benefits that come along with taking that initial step. It will help motivate those curious to click on your bio link and give you their email – exactly, which is what every business owner wants!
9) Keep It Short And Sweet
Nobody has time for long stories anymore (unless they’re binge-watching Netflix), so keep yours short and sweet too. It means utilizing both audio and visual elements like emojis, GIFs, music, text, and even videos to keep your story interesting throughout. If you find that you’re adding too much content, consider splitting the snap into two separate stories – but be sure to let people know it’s coming, so they don’t miss out on anything!
10) Don’t Overwhelm Your Audience.
Similar to keeping your stories short and sweet, it’s important not to overwhelm your audience with tons of content either. It often happens when someone tries to do too many things in one story or posts too many unrelated snaps within the same day. Keep things consistent by sticking to a single topic or theme each day or week, and be mindful of how much time people are willing to give up while watching your content. It will help ensure that you don’t lose followers and viewers as quickly as you gain them.
Conclusion:
Using Snapchat stories for business can be a great way to grow your brand. The most important part of this, though, is knowing what you’re doing when designing content. By taking the advice in this article and testing out new strategies on your own, you should see an increase in engagement and exposure over time!
Author Bio:
Sarah has been writing for a decade and now for the online Quran classes UK Website. She obtained her Master’s degree at the University of London. Her main objective is to write insightful content for those people who read and like it.
