Keyword selection is very important to stay on top in website searches. While the company claimed that its latest change was an update for routine maintenance but it was a disaster for the owners of websites and creators of content. A lot of website owners have been able to report a decrease of 40% in traffic.
However, Google didn’t offer any information on what has changed or the way users might react. But there are some ways to ensure that your content remains relevant to the right people. One of them is conducting keyword research. Ovik Mkrtchyan
Why Is Keyword Research Important?
Google will keep updating and changing its algorithm however, one thing that’s remained constant in its inbound marketing strategy is the significance of conducting keyword research. Keywords are a particular term or phrase that someone would type into an online search engine in order to find solutions to an issue they’re trying to resolve.
This is because user intent is among the primary ranking factors Google utilizes. To allow Google to suggest your site to someone else, you need to solve a problem users are looking to resolve.
Utilizing the correct words in the content you write is the most effective method to reach your targeted market, appear on Google and drive more visitors to your website. Keywords that are targeted can not only help your potential customers find you but also allow you to stay clear of the wrong types of traffic.
Recommended Keyword Research Service Software
If you’re learning to do keyword research it’s recommended to make use of an online service for keyword research. There are many services for keyword research and the majority of them are absolutely free.
Utilizing one of these options is the most effective method of ensuring that you’re targeting the correct keywords. This will give your viewers the greatest chance of finding your website.
- Google Keyword Planner The free keyword planner will show you the number of monthly searches that are typical and the difficulty that the keywords are as well as the cost per click average.
- Ubersuggest: Ubersuggest is a free keyword planner developed by an expert in content marketing Neil Patel. The tool lets you know which websites are currently in the top positions for a specific keyword, and can assist in your research on competitors.
- Ahrefs: Ahrefs is paid keyword tool that offers you more information in-depth about your keywords as well as what you must do to get ranked in Google results.
6 Tips for Laser Targeted Keyword Research
If you’re looking to understand how to conduct keyword research to improve your content marketing, you should know who your customers are and what they’re seeking. In addition, you’ll have to know what kind of content they like.
Now that you have a few suggestions for free and paid keyword research, Let’s look at how you can make use of this software. Here are six ideas to help you enhance your research on keywords.
Design a List of Keywords and Phrases
One of the most efficient methods to identify relevant keywords is to develop an inventory of localized keywords and phrases. Local keywords can be extremely useful when you have a small-sized business and want to draw local customers.
Find keywords that have an equivalent of your place of business. For example, if you’re an agency for marketing situated near San Francisco, you could use the search term “San Francisco marketing firm” or “marketing agencies in San Francisco.” If you run businesses in other regions, you could use the cities you’re in too.
If you’re using specific keywords that are localized, you’ll see lower traffic than those using broad keywords. But, this is beneficial because the intention of the users is higher.
Utilize The Idea of “Negative Keywords”
SEO novices may not be aware of the idea that negative keywords are important. Negative keywords are terms that you do not want to include in your ads.
Negative keywords allow you to reduce your search results and select users who will benefit from to purchase your item or. This will also save you money because you’re not using the budget for your advertising to those who aren’t going to be the right match for your product or product or service.
For starters, you must identify the terms in your search results that are related to the keywords you currently have but may attract the wrong kind of client. Let’s say that you provide an online membership service for your customers. In this case, the term “free membership site” would be a negative term since you’re not attempting to attract customers seeking free services.
Use Google Auto Suggest To Your Advantage
One of the best methods to boost the number of visitors to your website organically is to utilize long-tail keywords. Keywords with long tails are much more precise, which means they are easier to be ranked for, and assist in creating the correct type of traffic.
For example, “blogging” is a broad term that’s difficult to get ranked for. However, the issue is how do you locate the most relevant keywords? One of the most effective methods is using Google Auto suggest.
When you type a brand new phrase into Google You’ll notice it tries to complete the remainder of the word automatically. These suggestions are usually specific. The suggestions are all basing themselves on real-time search data which is an excellent way to identify long-tail keywords.
Determine The Keywords Your Competition is Targeting
One method to find new keywords is by looking at how your SEO competitors are currently getting ranked. An SEO competitor isn’t the same as competition within your field.
In reality, you may have many SEO competitors who aren’t part of your field or area of expertise. Some of them may be better than you in Google.
For a start to get started, you must make an outline of who your primary opponents are, as well as their SEO performance. There are a few points to think about:
- Domain authority
- Backlinks number
- Traffic volume
Then, you can utilize a keyword research platform such as Ubersuggest to determine what keywords the top keywords are for. Conducting research on competitors will give you suggestions of keywords to use and can aid in the creation of the next piece of content.
Research Frequently Asked Questions in Your Niche
An effective method to create SEO-friendly content is to make use of frequently asked questions within your area of expertise. You might already be familiar with certain of these issues by interacting with your customers regularly.
If you’re not sure which are the most commonly asked questions are then one of the most effective places to begin is to talk with your existing customers. Find out what brought them to use your product or service, and the information they required before making a purchase. This can be done through surveys on Facebook or Twitter, or via email marketing.
Use Google’s “People Also Ask” Area
A great method of determining the intention of users is to use Google’s “People Also Ask” section. If you type in a keyword in Google it will provide you with the most frequently requested questions regarding that keyword.
For example, if you Google “keyword research,” here are some commonly asked questions:
- What is keyword research?
- What’s the point of conducting keyword research?
- What are the best keywords to choose?
These are just a few of the possible questions to answer with your content. By taking the time to answer the question in depth it will provide more relevant information for your readers and will probably be ranked higher on Google.
