Digital MarketingTech

Essential Social Media Marketing Statistics for 2022

Everyone is addicted with social media! Check out these stats on social media usage; they’ll blow your head.

Your social media presence is an important part of a successful digital marketing plan.

If you’re looking for statistics to back up the worth of social media marketing, you’ve come to the perfect spot. There are now 4.55 billion active social media users worldwide, which is 9.9 percent more than last year.

That means 400 million new people joined at least one social media platform in the last year.

Facebook, YouTube, WhatsApp, and Instagram are the most popular social networks worldwide.

Continue reading to learn more about why your company requires social media marketing and also you can read best digital marketing books in 2022.

How many people use social media at least once a month?

By 2021, 84% of the US population will have used at least one social media network.

Globally, social media users account for 57.6 percent of the entire population. That means that more than half of the world utilises at least one social media network at least once a month.

Over 1 billion people use the top seven social networks on a monthly basis.

The most popular social networks are Facebook, YouTube, and the rest of the metaverse – WhatsApp, Instagram, and Facebook Messenger.

Let’s look at the numbers more closely.

In 2021, the average number of monthly users will be

The following are the monthly user figures for the top 15 social networking apps in the world in 2021:

  • 2.89 billion on Facebook
  • 2.29 billion views on YouTube
  • WhatsApp has 2.00 billion users, whereas Instagram has 1.39 billion.
  • 1.30 billion people use Facebook Messenger.
  • WeChat (Weixin) has 1.25 billion users.
  • 1 billion TikTok (Douyin) users
  • LinkedIn has 800 million* users, whereas QQ has 591 million.
  • 566 million people use Sina Weibo.
  • Telegram has 550 million users.
  • Snapchat has 538 million users.
  • 506 million Kuaishou
  • Twitter has 463 million users.
  • Pinterest has 454 million users.

* Total members – the number of listed monthly active users.

The following are the major social media platforms utilised by a proportion of adults in the United States:

  • 81 percent on YouTube
  • 69 percent of people use Facebook.
  • Instagram has 40% of the market.
  • Pinterest has 31% of the market.
  • LinkedIn has a 28% market share.
  • 25 percent for Snapchat
  • Twitter has a 23% market share.
  • WhatsApp has a 23% market share.
  • TikTok has a 21% market share.
  • Reddit has 18% of the market.
  • Nextdoor has a 13% market share.

Platform-Specific Information

Check out this list of 2021’s social media industry leaders and some of their most impressive performance metrics.

1. Facebook 

There’s a reason Facebook is at the top of this list. Not only did they outnumber the competitors with 2.89+ billion monthly users, but 69 percent of U.S. adults had used Facebook at least once in the last year.

The 2021 Facebook statistics portray a chronicle in which several chapters are devoted to the younger generations.

Over 53% of Facebook users worldwide are between the ages of 18 and 34, with 25-34 year olds dominating at 31.5 percent and 18-24 year olds at 22.7 percent.

Businesses profit immensely from Facebook as well. Facebook is used by almost 200 million businesses to reach out to their clients.

2. YouTube

Google may be the most popular search engine, but YouTube is the world’s second most popular search engine and website.

People can’t get enough of YouTube. In the United States, 62 percent of YouTube viewers use the site on a daily basis. Over 2 billion logged-in individuals watch 1 billion hours of video every day on a monthly basis.

YouTube creators post approximately 500 hours of content per minute. Not only is there a lot of material, but there are also a lot of advertising and corporate promotions.

Advertisers will be relieved to learn that YouTube advertising are effective, reaching 2.29 billion YouTube subscribers.

3. Instagram

Instagram today has over 1 billion users who want to share and create content.

On Instagram, people also enjoy communicating with businesses. Instagram users visit almost 200 million businesses every day. It’s easy to see why so many businesses are turning to Instagram to advertise their brand.

According to Instagram, 90 percent of its users follow a company, and 87 percent act on a product they see.

What’s particularly intriguing are the Instagram data on how individuals behave when shopping. For example, 70% of customers look to Instagram for their next purchase, and more than 130 million Instagram users tap on retail posts on a monthly basis.

4. LinkedIn

LinkedIn has a global presence. Over 800 million people from over 200 countries use the professional network. The site is well-known for being an excellent way to professionally market oneself and build business connections.

In a digital trust survey, U.S. consumers selected LinkedIn as the platform most likely to preserve their privacy and data.

According to Statista, 59.2 percent of LinkedIn users are between the ages of 25 and 34, with 56.6 percent of users being male.

LinkedIn is also useful for B2B companies. According to a LinkedIn survey, they were the number one lead generation platform.

5. Pinterest

Pinterest isn’t only for wedding planning or bookmarking ten million recipes you’ll never make. It’s for pretty much anything you can think of, which is one of the reasons people use the site.

Pinterest is used by over 459 million people for inspiration, and 80 percent of weekly Pinterest users have discovered a new company or product while browsing the network’s feed.

Pinterest, on the other hand, has been doing fairly well. Surprisingly, the company’s sales in the third quarter of 2021 increased by 43 percent year on year.

Pinterest users, on the other hand, usually have a reason for being there. When it comes to intent, Pinterest completely outperforms the competition. This is due to the fact that 55 percent of its users use the app particularly to look for products.

6. TikTok

TikTok has a position in the marketing mix for many firms, with 1 billion monthly active users, 60 percent of whom are between the ages of 18 and 34.

According to hashtag views, the top categories are entertainment, dancing, fitness/sport, home renovation/DIY, beauty, and fashion. Brands that can generate content that falls into one of these categories will most likely gain visibility among TikTok users.

How essential is TikTok in the world of ecommerce? According to a survey conducted by Adweek and Morning Consult, 15% of adults and 36% of Gen Z TikTok users have made a purchase based on TikTok content.

7. Snapchat

Snapchat’s potential ad audience and 538 million user base make it a terrific platform for brands – particularly brands marketing to 13-24 year-olds, who account for more than 58 percent of Snapchat’s user population.

According to Snapchat, 306 million users use the site every day, with each user spending an average of 30 minutes on the network. As of 2019, around 210 million snaps were created every day.

Snapchat advertising is becoming more popular. Snapchat revenue topped one billion US dollars in the third quarter of 2021.

Conclusion

As we approach 2022, we will see the birth of new social media trends, features, and much more.

These social media titans will most certainly continue to lead the industry because of their capacity to change with the times, connect people, and engage.

The numbers are unmistakable: social media is here to stay.

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