Accepting that your website has a higher bounce rate might come as a difficult thing. We all adore things that have our sweat and blood, and so it’s natural to see your website as the finest among all. However, what Google Analytics showcase is also right, and you really have to come along with the facts.
You might already be knowing about your website’s unlikely performance in the form of lowered search rates, no new sign-ups or subscriptions, declined lead generation, and an overall increase in the bounce rates. Auditing your site through Google Analytics would help to determine the primary reasons behind that.
What Is Bounce Rate to be Exact?
Bounce rate refers to the number of times your potential customers find your website unworthy and go back to check other results.
Difficult to grab?
Let’s put that simply. The sole purpose of every website is to attract a potential audience, generate leads and convert them into clients, right? Now let’s suppose you sell sports shoes online and have come up with a stellar e-commerce website. You’re capable of reaching a legit audience through that, and they sure visit your website too.
But wait!
These audiences aren’t visiting any more pages from the same domain nor clicking through anything; that’s a bounce. They’re bouncing back from your website for some reason, and that’s causing you a drop in lead generation and conversion.
Well, the amount of people bouncing back from your site is your average bounce rate. Your goal shall be to keep the bounce rate as 犀利士
low as possible. The lower the bounce rate, the better is your website performing.
A higher bounce rate reflects a loop in your strategy. Either your website misses what you’re calling in the visitors for, or you’re calling in the wrong visitors.
If that’s the case with your website, it’s time to brainstorm and determine what the reason is behind it. Once you know why your site’s bounce rate higher than usual is, there are some incredible ways to reduce the bounce rate explained in this blog post.
Five Ways to Reduce the Bounce Rate of Your Website
Dive in to burst your curiosity!
Optimize Your Web Pages’ Load Time
The first thing people relate to the increased bounce rate of a website is the page’s content. Well, there’re problems even before your visitors can actually see through the content, and they can surely contribute to your increasing bounce rate.
Among all the possible problems a web page could have, the site taking forever to load is the worst to happen. No matter how good of content you’ve put time, your problematic load time wouldn’t even let the visitors see that. An average visitor expects your website to upload in a maximum of two seconds, or else they lose interest and bounce back.
This becomes a real deal with mobile websites. Just a delay of 500 milliseconds can cause a 26% increase in the users’ frustration and an 8% decline in engagement.
There could be multiple reasons why your page load times keep increasing, so you must optimize them to deal with your declining bounce rate.
Maximize Content Readability & Format Smartly
Ever been to a website that opens up a haul of words on you? Well, then you must know how discouraging it feels like a visitor.
No matter how long the information you wish to convey, efficient readability and smart formatting can make it bearable for the visitors.
With the ever-shrinking attention spans, consumers prefer websites where they’ve to spend the least time grabbing the information. So how to do that with massive information at hand?
Well, you can sure do that with excellent formatting. Here’s how!
- Create catchy yet comprehensive taglines that give away the entire message;
- Use bullet points to showcase a group of information;
- Incorporate visuals wherever you can while keeping them simple and aesthetic; and
- Add consistent CTAs through your landing page to carry through the message.
The more readable and appealing your content is, the better you can reduce the bouncing rate of your website.
Optimize For Relevance & Optimize Again
Apart from the technical concerns such as page load time and smart content formatting, there’s one bigger factor contributing to the increasing bounce rate of your website, and that’s the irrelevance.
Suppose you’re selling shoes online and have best integrated the right keywords for it. Despite that, your visitors don’t seem to take action and bounces back.
Why? Because your content is not relevant to their search queries.
Integrating keywords is undoubtedly the criteria, but the consumers would only respond when they find relevant answers to their search queries. For example, imagine landing on a shoe-selling website and finding the best clothes review inside. Would you be intrigued? Nope, right!
So, when the bounce rate of your website tends to increase, check through your content relevancy. Optimize the content for relevancy and make it more and more relevant to what your customers are searching for. The relevance will help you rank higher over SERPs and play a massive role in declining your bounce rate.
Ensure Incorporating a Similar CTA Throughout
A very important part of your web pages is the call-to-action buttons (CTAs). Just as your consumer needs to see the content relevant to their search queries, it’s also important for them to see through relevant and actionable CTAs. An ideal way to create the best CTAs is to align them with the primary goals of your strategy or campaign.
For instance, you sell shoes online, and you’ve created a landing page highlighting all the right features and designs of the shoes you sell. What specific goal have you associated with that page exactly? To get your shoes sold. So, what shall be the CTA triggering your audience for? To buy your shoes!
Adding a ‘Buy Now’ CTA could be your best choice here.
Also, integrating a consistent CTA is the utmost requirement. Putting in multiple CTAs on a single web page can confuse the audience and not result in anything profitable. Your CTAs should be consistent – based on the primary goal of your web page – so that you can attain them efficiently.
Use a Logical Linking Structure :
Though many people would advise using multiple links in your content to reduce bounce rate, it can sometimes lead to negative outcomes. No wonder adding multiple links to a web page would help you measure the right analytics; it can sometimes backfire by making your content look cheap and sleazy.
We all have been through content that links every single sentence. It not only looks sleazy but also doesn’t seem to be providing an enriched user experience where the audience really has something valuable to derive.
Well, what and how much you shall be linking in your content also goes back to the principle of relevance. There’s no ideal number of links, but whatever number of links you add, they must be of value and relevancy to the users’ intent. The idea is always to keep the linking structure logical, no matter the numbers.
Now that you know all the right steps to reduce the bounce rate of your website, it’s time to get through the job. However, if you ever need professional assistance, you can always hire one of the best conversion rate optimization services available and get your bounce rate fixed with perfection.
