One of the major problems faced by many business owners is, they do not know much about the internet and cannot use it to its fullest capacity. If you are facing the same issues or if you are having difficulty wrapping your head around the internet concepts, or if you are overwhelmed by the amount of information on the internet, then this article will show you how best SEO company in India operate a business from which you can learn to operate your business online without getting overwhelmed by all the information.
Operating a business offline is an age-old trend that many people still follow. Since 2020, when a pandemic started, it forced many businesses to move online or shut down. As a result, millions of businesses worldwide closed. Only those businesses survived who were able to adapt to the new changes.
The digital world is similar to that of real world. In the real world, you have a physical store where people can ask their queries and choose products they purchase. Similarly, in the digital world, a website acts as your store containing all products and information your customers are looking for. Therefore, to begin operating online, you need to secure yourself a place where you want your customers to come.
Website
The website you create will contain all the information about you, your business, and what you do. To set up your website, below are the processes:
Domain name
You need to buy a name representing your business to create a website. For example, www.mystore.com. A domain name cannot be the same. To check if your desired domain name is available or not, search Google for domain name finder and select the websites you see on the result page Such as, Godaddy.com and namecheap.com. They will allow you to check your desired domain name availability.
Hosting
Register your domain with a hosting company. A hosting company is an online place where you can keep your website’s data. Think of it as land for your store. Once you have bought the domain name and purchased hosting. The next step is to design your website by using a website builder tool.
WordPress
Wordpress is a popular website building tool that allows you to personalize, design and publish your website without the need to code. Pick a theme and start desigining your website. There are several plugins available in the plugin store (plugins are extra software with specific functions) which you can install in your Wordpress to assist in various tasks.
Social media
Social media is a widely used platform that allows you to put your products and services in front of socially active people. By creating profiles in various social media channels, you allow people to find you easily. Below are the three most popular social media accounts you must have accounts.
Meta
Meta is a popular platform, well-known for short videos, trendy photos and popular among fancy youngsters. Meta has 3 social media platform where you can post videos, photos, stories and engage with your audience.
Youtube
Youtube is the world’s second-largest search engine. Many people search YouTube for various video answers. Create an account and upload videos of your products and services to attract more people looking for your products.
Twitter is an engaging platform that allows you to interact with your customers quickly. Share trending NEWS, give updates on products, run polls, and share other people’s content.
Automation
Once you have set up everything and have started to see a rise in people’s engagement. You can automate part of your work. As automation is a bit more technical work, you can also skip it if you want. Let’s first know where automation is used.
Information collection automation
In information collection automation, you can use various forms available in the market (Google form or type form) to run a poll or questionnaire and ask your customers to fill them. Once your customers fill them, the information is stored in that application. It won’t go anywhere unless there is automation to transfer all the data. Moreover, segregating it into different personas can take a lot of time.
Here, with the help of automation tools like Zapier, you can connect your survey form with your email marketing application and store all the data in your email list. You need to set up your automation account, set the pathways, and connect them.
Email marketing automation
Email marketing automation tool is an underrated tool. It comes in handy when you see a rise in your customer base and couldn’t attend to each person specifically. It allows you to send promotional emails and offers directly to your customer’s email box. You can personalize emails, target a particular section of your email list or send segmented emails. You can use Mailchimp or Converkit for free email marketing.
The reason you need to start building your email list is because, you may have thousands of followers and subscribers in your social media accounts, but you don’t own them. This is risky because your account might get banned or hacked anytime, and within a minute, you can lose your entire customer base. Whereas in email lists, people have opted themselves to listen to you, so no one can take them away from you.
SEO (Search Engine Optimisation)
SEO is an important part that is essential for your business’s long-term growth. With the help of Best SEO company, you tell the search engines what your website is about what your website is about. SEO has many aspects, but it’s mainly classified into two parts.
On-page SEO
On-page SEO includes all the activities you do on your website to improve your rankings in search engines. The activities include content optimization, meta tags, keywords optimization, sitemap creation, and many more.
Off-page SEO
Off page activities include link building, brand mentions, commenting and many other activities that are done by people outside the website, resulting in SEO improvement are a part of off-page SEO.
SEO is technical work and can be confusing for you. However, you can hire the best SEO company in India to do all the work for you.
These are the basic things you need to build your online presence. If you need to hasten the growth of your business, the best way is to hire a specialist or best seo company in india. If you don’t want to hire, follow the above steps to set up your online business store and reach a wide group of people.
Authour bio
Danish Wadhwa is an Entrepreneur and Growth Hacker with more than ten years of expertise in Data Driven Marketing. He is a high energy individual fueled by his passion for helping businesses grow Digitally.
Danish is a Fountainhead and CEO HubSpot Marketing Agency webdew and He took everything he learned in his career to help Businesses learn from his Growth Marketing Blog at webdew.com/Blog.
To validate his keen interest in Growth Marketing, Danish has been Certified from Hubspot for Inbound Marketing, Content Marketing, Email Marketing and Contextual Marketing.
