It doesn’t matter what industry you work in. There’s always a good chance that with every presentation you do, you want to push towards the goal of having your audience understand and support the ideas that you share. Storytelling is thus a very powerful way to hold attention, grab it and change people’s way of thinking. All of these are something that you definitely need in PowerPoint presentation designs. Let’s learn more.
How do stories work?
Stories build suspense. It first starts with the introduction of a hero who faces a challenge and finally arrives at a resolution. Stories thus cause physical, chemical and emotional reactions in listeners. When stories make users feel a rush of emotions like kindness and excitement, it promotes other responses like empathy. This means that stories make people more likely to act based on the newly adopted ideas.
PowerPoint presentation designs – How to use them in your presentation
It can be a little difficult to tell a story in a PowerPoint presentation designs when your most important content is insight, data and numbers. Storytelling presentation skills can be built piece by piece
- First, figure out the kind of personal information you have with you that you can use in your presentation.
- Get to know your audience. There are several ways you can do that. Split your audience into sub-segments in terms of age, profession, location and age.
- After this, your job is to focus on the group who you’re most likely to win over by making your story relatable and informal.
- Send out as many audience surveys as you can. This will help you understand who your target audience is and get a better sense of what they care about and who they essentially are.
- Build personas. To build the most intricate story, you need to do some research. Ask yourself in-depth questions about them. Who they are, what do they like, how do they spend their free time, what are their goals and what are they afraid of?
- After collecting this information, see if fit overlaps with your experience. Do you have a story about a similar fear, goal or value? If you do then narrate it in the most engaging possible way.
- Most presenters want their story to resonate with everyone which is why they choose topics such as love, school, losing a loved someone or overcoming obstacles. When you pick topics that people can relate to, you build yourself an emotional connection with a wide range of people.
Learn how to master the art of internal branding
Most companies spend hours of working overtime, developing their taglines, company colours and the marketing message before they launch their brand. Even though this is important, what is absolutely essential is training the people who work with you to understand the message and the values of the brand. Let’s see how you can master the art of internal branding.
Begin internal branding with your staff
Marketing should always begin from the inside out. Ask yourself the following questions. Do your employees strongly believe in your products and services? Do they stand behind the vision and mission of your brand? Are they imbibing your brand day in and day out? It is very important that your employees get involved and informed about strategies and initiatives that take place day and day out. You need your staff to be able and willing to support all your marketing efforts.
Synchronize your values, brand personality and the corporate culture
To begin the internal branding campaign within your company, your branding team should be in touch with your human resources team to make sure that the common values of your company are in sync both externally and internally. It’s more about how your staff works with each other than how they collectively approach the market.
Give an incentive
Work on something that focuses on recruiting and rewarding employees based on your brand value. Never overlook the importance of the right attitude and the right skills that will represent what your brand is all about, effectively. Using freebies as a part of your internal branding strategy can do wonders for your employees and will turn them into believers from simple onlookers. When your employees believe in your services, they develop a great affinity with it and become more enthusiastic about selling it.
Reinforce behaviours and brand values
Your internal branding can only become strong when you use your internal communication to explain and reinforce values that reflect your brand promise. You must do this continuously so that it becomes second nature for them. However, there’s a fine line between doing it in an inspirational way and overdoing it to the point that your employees roll their eyes when there’s another speech from your side. Instead of using heavy spoken words, use gestures and short messages of reinforcement.
Your employees assist and greet your customers all the time, making them the face of your brand. Always engage with the staff to get support and insight which you might have never considered. Your employees are your greatest business assets, hence you must always tap into their resources and make them aware of the things by storytelling and PowerPoint presentation designs.