We spend a lot of time in our Cars and other forms of transportation. One of the first things the study shows is that on average we spend about 20 hours a week in our cars, travelling around 200 miles.
20 hours is a significant amount of time that the average person is exposed to advertisements from Hoarding. This means that Hoardings can help you to promote your company to many people simultaneously.
Hoarding Advertisement
The world is mobile, which is making outdoor advertising an essential and effective method to get messages before the public’s eye. Hoardings therefore can be effective ways to create brand recognition or name recognition among travellers.
Hoardings Aren’t A Thing To Be Avoided
Because of the placement and growth of your hoardings the more difficult it is for people to overlook the business’s advertising. That will eventually draw the public to your brand in their view of their eyes? Foamex board printing is an online platform that creates unique Hoardings to promote your company and help take your company to the Top.
Hoarding Design Opportunities
Foamex produces a variety of advertisements, including Bus Advertising, Cinema Advertising and numerous others. Hoarding Advertising offers a lot of space and the freedom to think outside the box and make beautiful designs.
There are a variety of types and styles of hoardings advertisements on board. The more innovative you are and it’s more memorable and effective your advertisement or message is likely to be. In the realm of marketing, all businesses want to communicate several messages.
Although the costs to design and build Hoardings is costly, the impact of advertising typically begins shortly after the installation.
Hoarding Advertising What Are The Pros And Drawbacks?
Hoardings are timeless and effective tools for advertising which many companies and firms employ to reach a large public. They also are an element of our daily lives as an average American sees thousands of hoardings each day.
Hoarding advertisements offer companies an extremely flexible and effective method to promote their brand and its products and offerings to their intended market. There are, however, a number of advantages and disadvantages of Hoarding ads that we need to think about before making an investment.
The Advantages Of Hoarding Advertisements
You Can Captivate Your Audience
One of the primary benefits of advertising on Hoardings is that it offers your company the opportunity to engage its target audience. Like large-format advertising, Hoardings can be extremely difficult to miss and the people who view the advertisement will simply overlook it. It is nevertheless essential that businesses take advantage of this format by creating intriguing and attractive designs.
Commuters Can See Them Every Day
If we put up Hoardings in areas with lots of traffic we can ensure that everyone who goes to work sees our ad each day. When they leave for work and then return to their homes, they will be exposed to our hoarding often. Then, our ads will be a major influence on them, and this could influence their buying decision, and they may choose to purchase our products or services.
You Are Able To Reach A Larger Audience
Another advantage of hoarding ads is their visibility and they can be seen by an even larger audience. Other forms of media advertisements are less effective, particularly when compared to large-format ads. So, companies that want large exposure should choose Hoardings rather than smaller printing options.
Cons Of Hoarding Advertising
You Can’t Target A Specific Demographic
There are a few disadvantages of hoarding ads that businesses must be aware of when choosing this type of marketing. For instance, it could be quite difficult to reach a certain segment of people with these ads. Because we’re in front of a huge population, it is likely that we’re exposed to people who might not be interested in our offerings.
Hoardings Aren’t Cheap
Another drawback to Hoardings can be that they are costly, particularly for smaller businesses with a small budget. Hoarding advertisements require monthly maintenance and the space in which to display the advertisement is rented monthly. Furthermore, creating printing, printing, and transferring large-format ads could be huge investments, too.
It Is Possible To Expose Your Brand
The other drawback of hoarding ads is that we could end up exposing our brand too much. When people view the same advertisement for an extended period it is likely that they’ll eventually become exhausted it, not paying attention and thinking it’s just part of the scene. Perhaps, they will become enraged by the advertisement and will stay away from our company.
5 Guidelines For Effective Hoarding Design And Advertising
Roadside hoardings have been in use for more than 100 years. In the automobile-loving USA advertising on hoardings is still a viable and effective way to reach out to millions of drivers.
However, if you’re planning to invest your hard-earned cash in a huge site hoarding panels campaign it is important to make sure that it’s successful. What can you do to ensure that your hoarding is visually appealing and efficient? Find out the five principles of effective Hoarding design.
1. Make Sure You Are Telling The Truth
If your Hoarding is located on the roadside that people will be (literally) speeding If your design isn’t telling any story will not be memorable. To create a compelling story, consider the most important thing you would like people to learn from your advertisement.
2. Keep It Short And Sweet, And Secure
The average driver will be able to take 5-10 seconds to glance at the design of your hoarding or read any text and understand the message. In those 5-10 minutes, the driver might also be looking at the Hoarding and then to the road, then back to the Hoarding depending on the intensity of the traffic. This means that they will have less time to look for your advertisement!
3. Be Loud
It’s not the time to be timid when working on a larger-than-life layout. Make sure the text within your layout is written in clean and bold fonts to ensure the highest level of accessibility. Additionally, the bigger the font, the longer the driver must spend reading and comprehending your message from a distance. So go big!
4. Be Vibrant
Make use of vibrant colours or a striking image to instantly draw attention to your hoarding. In contrast, the colours of your design can also give more of an impact and can increase the value and impact of the message.
However, to make your photo efficient, you should keep your background simple in order to make sure that the foreground doesn’t compete for the spotlight. Make sure you use one big image or photograph. This one image that is dynamic will be more visually appealing than just a small number of photos that will cover only a third of your space.
5. Make Sure You Have A Map
If you’re in search of a new and exciting story to fill your Hoarding with considering the location in which your image will be displayed and then use this location to create a unique message.
Also, you can make use of roads that have numerous miles of space between towns to draw the curiosity of hungry, exhausted or bored travellers with a simple sign that repeats the same message.
If so, inform drivers of the distance from them to your location by putting various designs, and setting some distance apart in order to inform drivers that they’re close to getting there. There’s no need or be daring if you don’t need to; however, your message nevertheless needs to be brief as well as bold and clear.
