Digital Marketing

Complete Guide to Instagram Shopping

Instagram Shopping has arrived! After years of waiting, Instagram introduces a new feature specifically focused on small businesses and stores to facilitate the sale of products through the platform. With this, store accounts will be able to tag products to facilitate the purchase of these to their Instagram followers, adding to the reasons why your business should be on Instagram.

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For now, this is only available for physical products, but it is a step in the right direction and we will surely see how it is extended to pages that offer intangible products and services.

In this guide, we’ll explain everything you need to know to get the most out of this feature, so you can later buy quality followers and boost your posts to reach a greater number of users and potential customers.

What is Instagram Shopping?

Instagram Shopping was born as an alternative to bring users closer to the products they want to buy. This feature allows stores to tag their products in stories, posts and browse tags, allowing their followers to get information and even buy these products without having to go to another page or application.

One of the biggest advantages of this feature is that it makes the elements of the application adapt to the screen to highlight the most important details of the products, reducing the process that a user must traditionally follow to buy a product that they see in a publication from Instagram.

With over 1 billion users each month, this further raises the potential of Instagram as a marketing tool.

Also Read: The best Instagram photos and videos downloader

How to tag a product on Instagram?

Like any new feature, you need to understand and become familiar with the tool in order to set up your Instagram store and tag the products you offer. In addition to some requirements, Instagram has established some criteria to approve the request for Instagram Shopping.

Check if your store account is eligible for this new feature

Instagram has established three criteria to determine which accounts can use the “tag a product” tool. These are:


For now, Instagram Shopping is not available worldwide. Take a look at the list of eligible countries. You need to be in one of these to use this feature.

Status of your Instagram account

Person accounts will not have this feature available. Which means that if you want to tag the products of your store you must change your personal account to a commercial account.

Active Facebook Page

It is necessary to have a Facebook page linked to your Instagram account. Likewise, this is also a requirement to fulfill the previous requirement.

Set up your product catalog on Facebook

Before tagging a product on your Instagram account, you must add it to the catalog on your Facebook page.

When entering your product name and description, be sure to use terms that are simple, easy to understand, attractive, and representative of your products. For example, “Withman”, by itself does not convey what the brand is. But, “Withman Watch” conveys much more effectively what the product you are offering consists of. In this way, your potential customers can quickly identify what the product consists of and if it interests them.

Something that will also help the reach of your store is to apply some of these tips to your business’s Facebook page.

Send your request to Instagram

If you meet the above criteria, it’s time to submit your Instagram request. For this you must:

  • Go to your Instagram profile and then to settings.
  • Press “Companies” or “Creator”, depending on your type of account.
  • Click on “Get Started” and fill out the Instagram form.

The Instagram team may take a couple of days before reviewing and accepting your request.

Activate Instagram Shopping in the app

After receiving approval from Instagram, you can start using the Instagram Shopping feature to tag your products. To do this, upload a photo of your product, just as you normally would. It can be a piece being used or a simple photo of the product, but organic photos usually perform better in terms of interaction.

To tag in Instagram Posts

Instagram will allow you to tag up to 5 products in the same publication. The process is similar to tagging other users. Enter the name of your product, just as you added it to the catalog on your Facebook page.

For an Instagram story

Unlike posts, stories only allow you to tag one product. When creating your story, add the product sticker by clicking on the stickers icon in the upper right corner. Choose one of the products from your catalog, which is visible in your story.

In the story you can adjust the sticker as you prefer to adapt it to the style of your brand and the actions you want your followers and potential clients to take. Besides, you can also buy Likes Canada to give your content more recognition and trustworthiness. Don’t underestimate the power of stories, at least half of all active users use stories on a daily basis. Become an Instagram Stories expert and take advantage of its full potential.


What do I need to use Instagram Shopping?

The first thing is to have a business Instagram account. Then, if you meet the platform’s requirements, you can send a request that will be studied by the Instagram team.

Can I sell anything through Instagram Shopping?

No. Instagram is responsible for approving requests to stores that sell only physical products that comply with the terms and policies of use of the platform.

What is the advantage of Instagram Shopping?

The biggest advantage is that it allows you to increase the level of conversions in your publications, since Instagram users will be able to buy your products without leaving the app.

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