When the cliché strategies are not elevating your leads, you send in the guerrilla, beating the drums out loud! They are special forces of the marketing domain which creates a booming atmosphere. However, it is not about starting a war like the one in Rise of Planet of Apes. It is about winning one.
Guerrilla marketing is an alternative to traditional marketing. It does not require you to access the SEO agency Dubai services. It flourishes on creativity and out-of-the-box ideas in which imagination beats out the big budget.
In this form of marketing, you use all those variants that utilize streetlights, parking lots, bins or sidewalks to create a marketing campaign that goes out of the traditional climate. It is straightforward so that people notice it and associate the surprise feeling and the walk with the brand.
Every Company Can Play With Creative Marketing Ideas
No specific sector or company can benefit from this type of marketing strategy. Any company belonging to any sector can utilize the playful nature of guerrilla marketing. It allows your imagination to bring you closer to your target market.
It gives you the opportunity to play around with the brand using concepts, pinching the feelings of the customers and strategizing actions that will evoke a reaction from the audience.
Here, we have created a list of guerrilla marketing examples that will help you come up with one of your own:
1. Relocating Guerrilla in the Middle of Zebra Crossing
One of the most prominent areas to play around is the zebra crossing. The white lines on the ground catch the attention of the people more than a cat stuck on a tree.
For instance, McDonald’s utilized zebra crossing to create the most memorable campaign to date. The marketing team depicted that the lines are actually French fries coming out of the packet of the hamburger brand. Interestingly, the lines served the same function, although it has transformed into the image of a company’s product with the letter ‘M’ within sight of every pedestrian.
The use of this element is so effective in crowded cities because almost every customer will see it while passing. Such as the children who saw French fries would demand a happy meal with extra fries immediately.
2. Revamping the Urban Benches
Utilizing urban benches for guerrilla marketing follows the same logic as that of a zebra crossing. The objective is to tend to the customers in his or her commonplace.
For example, KitKat made urban benches in the shape of their chocolate bars. Inspired by its packaging design, they also incorporated the famous red paper of the chocolate brand. At the same time, Ikea went a bit further and decorated the space around the beach with cushions, rugs and tables, promoting the comfort of the brand’s products. It is an excellent strategy of bringing the product closer to the customers and appealing to how it feels under their palms. Hence, the audience was not only surprised but also got the privilege to use the product.
3. Stopping at the Bus Stop
Bus stops are fascinating places for guerrilla marketing because they have a massive influx of people, and people spend a longer time waiting for their buses. Moreover, marketers have plenty of elements like benches, shelters etc., to play with.
One of the popular examples is of Coca-Cola transforming the bus stop in the form of a refrigerator which looked like it was giving people a break from scorching hot days. Similarly, if they desire, a hamburger brand can transform it into the shape of an oven.
4. Time to hunt down the Treasure
Creating a customized, high-quality treasure hunt is one of the best guerrilla marketing strategies. It is a tactic to energize the audience and give them a feeling of adventure. A guerrilla treasure hunt usually involves posting clues to hunt the hidden treasure items scattered across the city. The winners receive rewards such as prizes, discounts or digital codes.
5. Interfering with the Leads Public Places
This type of guerrilla marketing is often known as ambient marketing. the marketers should not feel restricted to pedestrians crossing, or bus stops. This type of guerrilla marketing is often known as ambient marketing. the marketers should not feel restricted to pedestrians crossing, or bus stops. The marketers can utilize the common elements found on the streets, such as trash cans, buildings, traffic lights etc.
This type of guerrilla marketing is often known as ambient marketing. the marketers should not feel restricted to pedestrians crossing, or bus stops. This type of guerrilla marketing is often known as ambient marketing. the marketers should not feel restricted to pedestrians crossing, or bus stops. The marketers can utilize the common elements found on the streets, such as trash cans, buildings, traffic lights etc.
To sum up, the marketers providing lead generation services have the scope to interfere with the flow of things such as finding Toblerone in a public garden or a painting advertisement turning into a disaster if the paint is spilled on the building.
