Business cards are a great method to provide information about your clients, partners, and suppliers and collect contact information. It seems to be professional and sophisticated, and it has for a long time. However, the world is moving away from paper and toward digital storage of information, files, and contacts.
What is a digital business card?
Instead of traditional paper printing, digital business cards are essentially identical to business cards manufactured and exchanged over the Internet. There are numerous tools and websites available to assist you in creating one online. Digital business cards have several advantages over traditional business cards, including the ability to communicate with contacts and the ability to combine different tasks and features into one business card. Instant contact storage (in the phone book or CRM system), quick access to web pages, or QR codes, which allow you to trace who viewed your business card or take them to a specific location on a map, are all good examples. Furthermore, the digital business card is adaptable—if the contact information, details, address, or other information changes, you can update the card and tell everyone who possesses it, potentially keeping in touch with existing connections.
What are the drawbacks of digital business cards?
Many companies have not yet joined the movement, and they seem reluctant to examine this new function. The exchange of contacts where both digital and physical cards are utilised is therefore challenging to manage. In a way, you may easily evaluate and import data from standard cards using a paper business card scanner. Some digital business cards are also necessary to possess and store specific applications and the ability to distribute such cards with consumers is limited. Software differences may also pose a problem, even though the card was made with an app not supported by all operating systems.
Like normal business cards, use digital cards to convey contact details, including partners and customers. You can share or publish your digital card on social media, depending on the site you chose to generate it. Send it or compose your curriculum vitae to the mail. It is therefore easy to share with folks abroad. You can add more information to your contacts when the Qard is added and use it on a single card as an invitation to check the websites, product catalogues and more. Some applications can even produce animated cards. These solutions should be assessed if they are genuinely needed for your firm.
Qard digital business cards can also help to gain leads in return with advanced settings, which is highly effective for advertising to anonymous Internet audiences. Some systems, for example, allow users to send the same page their email or telephone number to the Digital Card owner. You can even set up obligatory e-mail requests on your card so your information can only be exchanged fairly.
Don’t forget to look into your digital business card tracking alternatives. Some platforms allow you to track the number of people who view cards, save their contacts, and so on. With sophisticated options, you can also share a card in a variety of ways and receive statistics for each card independently to determine which marketing channel works best.
Does this mean that paper business cards are useless?
Not at all! Paper business cards continue to be quite popular and keep their “fancy” reputation. They’re ideal for clients or locations of certain types. The paper card also serves as a publicity tool for local marketing and events.
More importantly, there is no need to choose between the two. Digital business cards can be integrated with conventional business cards just as easily as a little QR code picture can be placed in the corner. This will allow technically savvy individuals to scan the code and navigate to a more familiar (to them) digital version. At the same time, the paper contacts you get can be digitally scanned and kept in one location for easy management and rapid access.