When you’re too tired to put on real clothes to go shopping and the fridge is empty, reaching for your phone to use a grocery app is a quick and easy solution for instacart. This isn’t something that happens all the time. People nowadays prefer to order groceries online solely for the sake of “convenience.” Furthermore, entrepreneurs are capitalising on this mindset by investing in mobility solutions to meet the growing demands of modern people.
Today, approximately 65 percent of people use an on-demand delivery system, resulting in an increase in the demand for grocery delivery services. According to eMarketer, grocery app usage will increase by 50% this year, with 18 million Americans using these apps to order food. Nonetheless, there are still physical grocery stores.
According to a market survey, more than half of consumers buy groceries using mobile apps. Popular grocery delivery apps such as Instacart, Peapod, FreshDirect, BigBasket, and others have attracted entrepreneurs from various industries to build the best grocery app in their respective regions.
However, developing a grocery delivery app can be a difficult and time-consuming process, and you’ll need to do your homework to find the right development team. As a result, grocers are looking for pre-packaged solutions in order to save time and money. Before diving into the advantages, it’s important to understand what Instacart is.
What is Instacart?
Instacart is a USA-based company established in 2012 and offers online grocery delivery services across America and Canada. Through its official website and its application, Instacart promotes its services and allows customers to order their groceries.
Today, ordering groceries online is one of the most popular trends in the eCommerce segment. Grocery delivery has become a preferred method of ordering fresh produce, and people welcome this trend wholeheartedly. If you have a grocery store or you are planning to launch a startup, it is a must to have an Instacart clone app as it will help you streamline your business, connect with your customers and boost your profitability.
As the world moves towards doing almost everything with a mobile app, from grocery shopping to shopping for fashion, everything is becoming easier. Instacart has transformed the on-demand grocery industry. You can access all of the necessities through your smartphone with the touch of a finger.
Now, it’s worthwhile to explore the benefits of the Instacart like app for your grocery delivery business.
How Would an Instacart Like App Benefit Your Grocery Business?
According to a market survey, more than half of consumers buy groceries using mobile apps. Popular grocery delivery apps such as Instacart, Peapod, FreshDirect, BigBasket, and others have attracted entrepreneurs from various industries to build the best grocery app in their respective regions.
However, developing a grocery delivery app can be a difficult and time-consuming process, and you’ll need to do your homework to find the right development team. As a result, grocers are looking for pre-packaged solutions in order to save time and money. Before diving into the advantages, it’s important to understand what Instacart is.
Keeps Business Owners Ahead of the Competition
You must plan for grocery delivery app development if you want to succeed in this highly volatile market. By attracting customers with cutting-edge technology, you will increase your grocery sales and revenue.
Because more people are using smartphones, you need to move your grocery business to a platform that allows people to easily purchase different groceries based on their needs. It is critical to develop strategies that are in line with current trends. Word-of-mouth marketing will become more common as time goes on.
Loyalty Programs and Special Offers
Customer loyalty is critical to a company’s success, and it has been for many years. Customer loyalty, on the other hand, isn’t easy to come by. By cultivating a positive relationship with your occasional customers, you should be able to convert them into loyal customers.
Makes your grocery store stand out from the competition
It is difficult nowadays to maintain a long-term leadership position in a highly competitive market. You can, however, make a strong presence in the crowd. Although the current business world may necessitate the use of a mobile app, you will stand out if you offer unique features. As a result, if you want to develop good apps with unique features, selecting the best technology partner is critical.
Increased Marketing Possibilities
Instacart, like an app, offers personalised and seamless experiences, and customers are kept engaged even after they have signed out after placing an order. Through the push notification feature in the apps, store owners can provide personalised service and deals to their customers.
Create a positive brand image
Any company or organisation that wishes to grow must develop a strong brand. According to a study, 44 percent of companies create mobile apps to improve their brand identity. While 59 percent create mobile apps to engage users.
Important Points to Remember
As consumers become more comfortable, using a smartphone app to order groceries has become more common. An app like Instacart can help you grow your business. With an app, you can grow your business while also monetizing it. Which is a win-win situation for both customers and business owners.
