Competitive intelligence, also known as CI, is a valuable tool that is primarily defined as the action of defining, gathering, analyzing, and disseminating intelligence about products, customers, and competitors. And this process also provides thorough assistance in any aspect of the environment required to assist executives and managers in strategic decision-making for organizations.
To maximize the benefits of the process, applying competitive intelligence in the proper direction and convert information into insight is the right way to lean on. More than just providing a SWOT analysis of the competitors, the expert panel of competitive intelligence focuses on making our customers stronger and more competitive. So that they may emerge as a heavyweight brand in their respective sectors.
Keeping the businesses up to date on their rivals’ actions and potential competition is the key to growth. They preserve the highest confidentiality in this subject and guarantee that our services reach the clients in a timely manner while also being fast, efficient, and dependable.
Competitive Landscape Analysis
Some businesses believe that competitive pricing alone will result in a strong market position. Modern consumers, on the other hand, are prepared to spend differently based on perceived necessity, quality, and most importantly, brand’s reputation. How well do you understand your company’s competition in comparison to your competitors? Completing a competitive landscape analysis and study provides you with the knowledge you need to capitalize on your company’s strengths rather than engage in pricing wars.
A competitive landscape analysis is a method of discovering and analyzing your competitors’ product offerings, social media content, and marketing techniques in order to enhance your own firm.
Why the Demand:
- It enables you to distinguish yourself from rivals and convey these distinctions to clients more effectively.
- It assists you to develop a strategic mindset. You can stay one step ahead of your primary and secondary competitors.
- Someone can able to target marketing and sales to highlight areas where you exceed your competitors.
- You can better advertise to your target demographic as you become aware of your rivals’ perceived flaws.
Competitive Landscape Analysis Steps:
Your aim is to become as familiar with the business strategies of other firms as possible.
- Social Media Monitoring: Follow your competitors on social media platforms. Pay close attention to the hashtags they use and the sort of material they create. Find out how their involvement compares to yours and receive suggestions on how to improve.
- Content Analysis for Competitors: You should rely on more than Google searches for your landscape analysis to give useful information. Learn what keywords they are using for organic searches. Content analysis may also entail viewing a firm through the eyes of a client.
- Creating a Competitive Matrix: Make a competitive matrix and keep track of the facts you’ve acquired. Identify the essential qualities that are crucial to your consumers first. Then rate yourself and your rivals in each area. Once finished, use the matrix to find your company’s unique selling points and promote those qualities in marketing and sales training.
Company Research or Company Profiling Report
The function of a company research report is pretty fundamental. The basic goal is to conduct deep research on your target company in order to learn more deeply about it. This could well include financial research, customer service satisfaction research, product development research, and successful marketing campaign research and more.
Why the Demand:
- The primary goal of the company research report is to give information or statistics to company leaders on a certain company. Internal as well as external research might be conducted.
- The findings of a company research report are used to examine and identify difficulties or problems that must be addressed in order to enhance services or goods.
- Meeting research objectives is key. Research objectives might vary greatly based on the company and the type of study it wishes to do. For example, one of the goals may be to gather data about a certain product in order to assess whether or not it is in demand.
There are other essential steps that lead to efficient competitive intelligence strategies such as competitor profiling, competitive benchmarking, company analysis, product, pricing, and brand research.